General Characteristics Of Network Governance Commerce Essay Example For Students

General Characteristics Of Network Governance Commerce Essay Modern societies went in recent decennaries through a destabilization period of the traditional government mechanisms which led to the outgrowth of new administration agreements ( van Kersbergen A ; van Waarden, 2004, p.143 ) . This so called shift in administration occurred because of several grounds ; the ideological displacement towards markets, the outgrowth of new public direction, globalization and the ideological displacement towards private histrions duty are illustrations of this. This means that administration has become more and more of import the last twosome of decennaries, but despite this there are assorted significances of the construct administration and a clear significance is losing. A clear common is that they all refer to dealingss among persons, groups and organisations and that they describe and analyze so called shifts in administration ( van Kersbergen A ; van Waarden, 2004, p.144 ) . The displacements in administration have occurred at three degrees ; the macro, micro and meso degree. The macro degree refers to the degree of the province. In this manner the construct of administration refers to the promotion of solid and sustainable economic development which consists of an efficient authorities, an effectual civil society and a successful private sector. The micro degree is more specific and refers to the degree of an organisation. It comprises a set of procedures, imposts, policies, Torahs and establishments which affect the manner a corporation is managed. Besides the relationships among the stakeholders which are involved is of import in this. The last degree, the meso degree is besides called the inter-organizational degree. It refers to the guidance of society through the coordination of public and non-public histrions in web constructions and is a typical illustration of the development from authorities to administration ( Klok, 2011, HC1-sheet5-7 ) . In t his paper the focal point will be on the municipality and the possible cooperation with public and non-public histrions in the specific policy field. Therefore the focal point in this memo will be on the meso-level of administration. At the meso degree three manners of administration can be distinguished as is being argued by new wave Heffen and Klok ( 2000 ) . They refer to manners like hierarchies, markets and webs as action spheres. The hierarchy is characterized by a uni-centric action sphere which consists of governments and citizens. In this instance the governments have the freedom to do determinations assigned to place by constitution legal regulations which are in conformity with processs. The citizens on the other manus have the freedom to utilize their civil rights besides in relation to governments. A market action sphere is characterized by Sellerss and purchasers where there is the freedom to move on ain belongings which is limited merely by constitutional and general legal regulations. In this instance the collection is a bilateral understanding and self-generated through single action and monetary value scene. Following to this a market is characterized by a exchange of goods through payment and i s produced by personal involvement. The last manner of administration are webs which are characterized by members and non-members. The boundaries of a web can be restrictive or non-restrictive, this depends on the determinations members make. In a web members with specific places can hold specific authorization, but members are largely included in corporate determinations. Non-members have no specific authorization, merely as a citizen. A web is besides characterized by interconnection among the members and a mix of common ( members merely ) and personal involvement ( Van Heffen A ; Klok, 2000, p.4 ) . If a closer expression on networking is proved, it can be said that networking refers to the ability of histrions to develop comparatively stable, sometimes informal, dealingss. With these dealingss it will be possible for the histrions to do determinations or to organize actions by dialogue and consensus edifice. In this manner histrions can do the strategic pick to web because of common dockets or because of the fact that corporate action can carry through specific ends. Another of import feature of networking is the fact that the web members contribute different resources to go more effectual or efficient which is sometimes aimed towards legitimacy and invention ( van Heffen A ; Klok, 2000 ) . Outline1 Which factors should play a function in make up ones minding to put in web administration ( or non to make so ) ?2 Which benefits might be expected from web administration, but besides which jobs might happen?3 Which facets should be considered when doing existent agreements for web administration, in order to maximise benefits and minimise jobs? Which factors should play a function in make up ones minding to put in web administration ( or non to make so ) ? There are different factors which determine for an histrion, in this instance the municipality, whether to web or non to web. This can depend on the other histrions involved, on which activities an histrion wants to web and to what extent or the degree of liberty an histrion is prepared to web ( Hay A ; Richards, 2000, p.17-18 ) . Other illustrations of factors which determine whether an histrion is prepared to web are effectivity, efficiency and legitimacy. An of import facet of these factors is that they are driven by the construction vs. bureau argument. This argument is approximately two sort of ways how webs are created. On the one manus it is argued that webs are created from structural dealingss between histrions, besides called resource or result mutuality. Given these conditions, web constructions will develop and histrions will move harmonizing to these constructions. In this manner webs can be seen as objects and they have an consequence on an histrion s public presentati on. On the other manus it is argued that webs are created from the strategic picks histrions make in make up ones minding to web or non. In this context, webs develop because of histrions picks to put in the webs and act harmonizing to the web s logic. Networks are because of this seen as procedures in action and are, in contradiction to the construction position, the dependant variable ( Klok, 2011, HC2-sheet14 ) . The Rise And Fall Of Hitler Re EssayIn footings of answerability web administration can besides take to jobs. With the entrance of new histrions in a web it might be ill-defined who is responsible for what and it will go more hard to keep the responsible organisation accountable for its actions. As new wave Kersbergen and van Waarden province in their article a effect of the displacements in authorization of and within administration mechanisms might be that traditional instruments for control of power may go less effectual ( van Kersbergen A ; van Waarden, 2004, p.157 ) . Because of this ground it is as a municipality of import to find how to cover with this facet of answerability and in which extent you want to be accountable for the actions of another histrion in the web. Which facets should be considered when doing existent agreements for web administration, in order to maximise benefits and minimise jobs? After it is being decided to web, it is of import to pay attending on how the web should looks like and which facets should be considered when doing existent agreements for web administration. Provan and Kenis ( 2007 ) supply a model on this in which they provide three signifiers of administration. The first signifier of administration is a participant-governed web in which administration is extremely decentralized, all organisations are equal and no distinguishable administrative entity is present. The 2nd signifier of administration is a lead organization-governed web in which one organisation is the lead organisation which coordinates all network-level activities. The 3rd manner of administration is a web administrative organisation ( NAO ) . In this web an administrative entity is established to regulate the web and is hence extremely brokered, with the NAO as the web agent, and externally governed by the NAO ( Provan A ; Kenis, 2007, p.6-8 ) . The pick on which administration s ignifier to take for a web depends on several factors like trust, the figure of participants, end consensus and the demand for network-level competences. Shared administration is for illustration the most suited signifier of administration when there is a high denseness of trust, there are a few participants, the end consensus is high and the demand for network-level competences is low ( Provan A ; Kenis, 2007, p.9 ) . Besides Sydow and Windeler ( 2003 ) argue which aspects should be considered when doing existent agreements for web administration but alternatively of Provan and Kenis ( 2007 ) they focus more on the requirements of organizing a web. These requirements are trust, control and cognition, which go manus in manus with each other and each requires the being of the other. However, the relationship between these requirements is besides characterized by tensenesss and contradictions. To exemplify this interrelation of trust, cognition and control Sydow and Windeler ( 2003 ) make usage of the structuration theory. The dealingss between trust, cognition and control are mutual and can hold a positive every bit good as a negative influence on each other in the manner that it enables and restrains the capableness of agents to move. Because of this direction of the tensenesss and contradictions between the requirements is important for effectual web administration ( Sydow A ; Windeler, 2003 ) . Besides the old described facets which should be taken into consideration when doing existent agreements for web administration, it is besides of import to pay attending to the facet of citizen engagement. Particularly for a municipality it is of import to promote citizen engagement and affect citizens in webs. Lowndes et Al ( 2006 ) provide in their article a diagnostic tool which describes the factors act uponing citizen engagement. This diagnostic tool is based on the CLEAR-model, which states that citizen engagement is most effectual when several demands are met. The first demand is that citizens can take part, this means they have the resources and cognition to take part. The 2nd demand is that citizens like to take part in the manner that they have a sense of fond regard that reinforces engagement. The 3rd refers to the fact that citizens are enabled or have the chance to take part. The 4th demand is that citizens are asked to take part by official organic structures or volunta ry groups. The last demand refers to the fact that there is being responded to citizens engagement, this means that citizens see grounds that their positions have been considered and their input is being appreciated. Particularly for a municipality it is of import to pay attending to these demands when one wants to promote citizen engagement and affect citizens in webs. By making this, besides legitimacy as being discussed earlier can be increased ( Lowndes, Pratchett A ; Stoker, 2006 ) .

Finding College Essay Samples

Finding College Essay SamplesThe most common type of college essay is the college essay sample. This is because in the writing process, the student will use examples from real life, which is why it is used as a way to get ideas and concepts across to the reader.There are other formats that will be used for the actual college paper, however it is still best to use an example to get the reader to see where your opinion and thoughts will be coming from. If you have your opinions down, you will be able to make more interesting points, as well as providing the reader with some inspiration. This means that the writer can use their own thoughts in conjunction with these examples.Not all examples will be quite the same though, as some will be better than others, which is why a writer should pay attention to the examples they are given when searching for college essay samples. Make sure that the examples are properly formatted, which will also help them appear to be easier to read. The format should also be nice to the eye, which is something that many readers do not like. You should be able to find out which types of examples are best by looking at the examples, which will often have a little blurb that will inform you of this.You should also make sure that the writer follows these guidelines as well, such as being as clear as possible. You do not want to find yourself becoming confused as you read the examples and really do not know what they are all about. For instance, if there is a sentence that is difficult to follow, then you may wish to look for another example. The writer should also always use terms that are easily understood, which will help the reader through the entire writing process.It is also important that the writer provides examples in English, which means that they should be able to follow proper grammar. English is not a language that is easily understood by a lot of people, especiallyin the United States, so a lot of people do not even have the abi lity to speak this language. If you have the option to include the samples in a different language, then this should be fine, though if you cannot do this, then you may want to pick another example that will work for you.The examples should also contain the proper names of things and people, which should make it easy for you to understand what they are talking about. You should also avoid using unusual and foreign names, as this may confuse the reader. The main aim here is to make it seem as if the writer knows the topic very well, which will make it easier for them to produce a good paper.Many writers do not take the time to practice writing an essay, which is why you should consider taking the time to write out your college essay samples on paper first. It will also give you the chance to check how well you have prepared your paper, and if you need any more practice or advice before submitting it. You should also make sure that you follow the rules and regulations of the paper bef ore submitting it to be sure that it meets the standard. There are a lot of people who plagiarize and do not even realize it, which is why you should not lose sight of this fact.You can always refer back to the examples that you use in your own papers and even make sure that you use the ones that are provided for the examples in your paper, so that you will never miss out on using a good source. Remember that you should not let your opinion get in the way of what works best for you, so you should stick to the guidelines and the examples that you should be using.

Tao Of Pooh And Taoism Essays - Kingdom Hearts Characters, Film

Tao Of Pooh And Taoism In The Tao of Pooh, Benjamin Hoff uses the characters from Winnie the Pooh to explain the fundamentals of Taoism. By observing the actions of Eeyore, Piglet, Rabbit, Owl, Tigger, and Pooh, he decides that the action of the character Pooh best describes Taoism. The most important principle of Taoism is the Uncarved Block. Hoff uses Pooh to best explain the Uncarved Block. The principle of the Uncarved Block is that things in their original simplicity contain their own natural power, power that is easily spoiled and lost when that simplicity is changed. He uses these characters to show how things can be spoiled and lost and also how things can just work out. Hoff uses Rabbit to show that when you always have to be on the run doing something and being busy, usually you miss things and you do not enjoy life. It can often screw up things to always have to figure things out and always feel like you are important. He uses Owl to show that when you are always looking for a reason for something then it often makes things too complicated. Hoff uses Piglet in the sense that Piglet is always scared and hesitating things, if Piglet would not hesitate, he would get things done in a much more efficient way. He should just do, not think. Hoff explains the character of Eeyore by showing how he is always worried about things; he frets a lot. If he would not do that, then life would be much easier for Eeyore. And finally, there is Pooh. Hoff shows how Pooh does not think or ponder about things; he just does them. Things always work out for Pooh because of this. Pooh works along with nature and he does not try to interfere. Pooh leads a simple life. This can also be explained as the life and actions of a Taoist. Hoff's purpose of this book is a didactic purpose. He wrote the book to inform people of Taoism. He wanted to teach the ways and beliefs of a Taoist. He wanted to teach in a way that everyone could understand or relate too, that is why he used Winnie the Pooh. Everybody understands Pooh. He thought that it would be an easy and simple way to get the point across to not just the scholarly, but the normal public. For example, Hoff states: "...we won't try too hard or explain too much, because that would only Confuse things, and because it would leave the impression that it was all only an intellectual idea that could be left on the intellectual level and ignored." (p. 10) He uses each chapter of the book to teach a new principle of the Uncarved Block of Taoism. In each chapter he tells a Winnie the Pooh story and then explains how it relates to Taoism. Hoff writes a chapter teaching how cleverness does not always help, but it sometimes destroys things and is the reason that things do not work out. Hoff teaches that the Taoist believe that if you understand Inner Nature it is far more effective than knowledge or cleverness. He uses a poem "Cottleston Pie". The poem explains how things just are as they are and how people try to violate these principles with their everyday lives. He also uses a story of Tigger and Roo. Tigger tries to be something he is not and he ends up just screwing things up and getting stuck in a tree. Hoff also explains that working with Nature is best in the sense that you do not screw things up with a story about Eeyore getting stuck in the river. Everybody had been trying to think of clever ways to get Eeyore out of the river when Pooh said that if they just dropped a big stone into it, then it would just wash Eeyore ashore. He did it without even thinking, because thinking would complicate things, and of course it worked. Pooh worked with Nature and things worked out for him. As you can see, Hoff uses many different Winnie the Pooh stories to teach the uncomplicated ways of the Taoist. The only arguments that Hoff really presents is whether or not the Taoist way is the best way and whether or not it really works. When you look at it from the point of Pooh and the stories from The House at Pooh Corner you really believe that what the Taoist believe is the best

What Being a Lame Duck Means in Politics

What Being a Lame Duck Means in Politics A lame duck politician is an elected official who is not seeking re-election. The term is often used to describe U.S. presidents in their second and final terms in the White House. The use of lame duck is often considered derogatory because it refers to an elected officials loss of power and inability to effect change. U.S. presidents are bound by the Constitution to two terms in the White House under the 22nd Amendment. So they automatically become lame ducks the minute their take their oaths of office for the second time. Most of the time lame duck presidents become mired in cursed second terms. Few have notched successes as lame ducks. Members are Congress are not bound by statutory term limits, but the minute they announce their intention to retire they, too, earn lame duck status. And while there are obvious downsides to being a lame duck, there are also some positive aspects to not being bound to the often-fickle whims of the electorate. Origins of the Phrase Lame Duck The phrase lame duck was originally used to describe bankrupt businessmen. Ebenezer Cobham Brewers A Dictionary of Phrase and Fable described a lame duck as â€Å"a stock-jobber or dealer who will not, or cannot, pay his losses and has to waddle out of the alley like a lame duck. By the 1800s the phrase connoted politically bankrupt or broken down elected officials. Calvin Coolidge is said to be the first American president to be called a lame duck, during his second term. The term is also used to described political patronage, as in lame duck appointments, or those made by an outgoing politician in his final days in office to reward friends and supporters. The term was also popularized during the debate over when the president was to be sworn into office. The 20th Amendment, which stipulates that the incoming president and vice president take their oaths of office on Jan. 20 after the election instead of waiting until March as they previously did, was called the lame duck amendment because it prevented the still-in-session Congress from acting behind the back of the incoming commander-in-chief. Lame Ducks Are Ineffective and Mischievous One common rap against elected officials who are on their way out of office is that no one takes them seriously. Its true that lame ducks see the power they once enjoyed in office great diminished whether its by an election loss, the approach of a term limit or the decision to retire. Wrote  Michael J. Korzi in  Presidential Term Limits in American History: Power, Principles, and Politics: The lame duck theory suggests that the closer a president comes to the end of a second term - if he or she is barred from seeking re-election - the less relevant the president is to the Washington scene and especially the congressional players who are critical to the passage of many presidential priorities. The lame-duck effect on the presidency is different than the lame-duck sessions of Congress, which occur  in even numbered years when the House and Senate reconvene after the elections - even those lawmakers who lost their bids for another term.   It is true that lame ducks and lame-duck sessions held under the cover of night and without public scrutiny have resulted in some rather undesirable consequences: pay raises, enhanced perks and more lavish benefits for members of Congress, for example. They also have provided an opportunity to pass unpopular legislation not mentioned during the campaign, since blame can then be passed on the non-returning members, wrote  Robert E. Dewhirst and John David Rausch in the  Encyclopedia of the United States Congress. Lame Ducks Have Nothing to Lose   Elected officials in their final terms in office have the luxury of being bold and being able to address serious issues by adopting often controversial policies. As Ohio University economics professor  Richard Vedder told  The Post  of Athens about lame-duckery: â€Å"It’s kind of like having terminal cancer. If you know your time is up and you only have two months to live, maybe you’ll behave a little different in the last 90 days.† Candidates who dont have to face the wrath of voters for unpopular decisions are often more willing to deal with important or controversial issues without fear of angering blocs of constituents. That means some lame duck politicians can be freer and more productive in their final days in office. President Barack Obama, for example, surprised many political observers when he announced in December 2014 that the United States would work toward  restoring  diplomatic relations with the communist nation  of Cuba. At the beginning of his second term, Obama angered gun-rights advocates when he  announced  23 executive actions designed to address gun violence in the United States  after several mass shootings occurred during his first term.  The most significant proposals called for universal background checks on anyone trying to buy a gun, restoring a ban on military-style assault weapons, and cracking down on straw purchases. Though Obama was not successful in having these measures passed, his moves did spark a national dialogue on the issues.

Summry Assignment Example | Topics and Well Written Essays - 250 words

Summry - Assignment Example The front view is shown as full section. This kind of section is advantageous when the object is symmetrical about a centre line. Here, full section view may not be necessary. In this case, a half sectional view is drawn as a front view which shows internal details of half the component. In cases where full information cannot be obtained if the section is taken along the centre line, offset section is used. To obtain full details the cutting plane is offset by 90 degrees to pass through all the holes and slots. The advantage of this section lies where there are elongated parts of the object are also present. This is used to show the transverse section of one part of object. The cutting plane is shown in section by cutting in a direction perpendicular to the longitudinal axis. An adjacent view is obtained by rotating the cut section by 90 degrees. The Disadvantage of this kind of section is that when too many parts are present then using this section view may get complicated. In such cases, removed section proves to be advantageous as the section are shown removed from the front view located adjacently. This kind of sectional view has its own advantage as it does not use a cutting plane at all. Instead, the section view is shown with the front view and a jagged line is used to show the break. Hence, one may chose to break the object any way which helps showing the full internal details. The disadvantage of this view is that it may some how become difficult to decide how to introduce the break. In case, the object has elongated parts, the application of this section may become very

Diabetes and Evidence-based Nursing Research Paper

Diabetes and Evidence-based Nursing - Research Paper Example The day following his admission, his blood sugar level was more than 999. As a patient advocate, I was concerned for the patient’s treatment and I approached the patient and his wife about seeking a second opinion from an Endocrinologist. I recommended this with the hope of ensuring that they would gain the best possible care for the patient’s condition. The couple agreed and several weeks later returned to thank me for making the recommendation. The patient was diagnosed by the Endocrinologist with Flatbush Diabetes which is a rare form of diabetes presenting among African-American males. It calls for insulin administration for a short period of time and later to be shifted to oral diabetic medications. When untreated, it can lead to diabetic ketoacidosis. The nursing situation in this case is based on the appropriate care of the diabetic patient, on the assistance given in the administration of the patient medications, and on the monitoring of the patient’s vit al signs, diet, blood sugar levels, and blood pressure. Since the patient’s blood sugar levels were not sufficiently being lowered by the oral medications, the nursing role extends to patient advocacy – helping protect the rights of patients and ensuring that they receive the best possible care. ... B. Description of Medical/health Condition Insulin is the hormone which regulates the uptake of glucose from the blood into the cells of the body (Medical News 2011). Deficient insulin or issues with its receptors therefore play a crucial role in the manifestation and development of diabetes mellitus. Most carbohydrates in food are broken down into monosaccharide glucose, which is the main carbohydrate which is found in the blood and used as fuel by the body (Medical News, 2011). When blood glucose levels in the body are high, insulin is released in the blood by the beta cells in the Islets of Langerhans in the pancreas. Insulin is then utilized by the body’s cells in order to absorb glucose from the blood and use as fuel, and later for conversion to other molecules, and for storage (Medical News, 2011). Insulin also serves as the control signal for the conversion of glucose to glycogen for internal storage in the liver and the muscle cells. Decreased glucose level leads to re duced release of insulin. This then leads to the reverse conversion of glycogen to glucose. Glucose is mostly managed by the glucagon which then acts in opposition to insulin. Glucose recovered by the liver is re-introduced into the bloodstream; the muscle cells do not have the necessary capacity for export (Medical News, 2011). Significant insulin levels highlight the anabolic processes, including cell growth and duplication, protein synthesis, and fat storage. Insulin serves as the main signal in the conversion of bidirectional processes of metabolism from the catabolic to the anabolic direction, and vice versa (Medical News, 2011). In effect, low insulin levels trigger the onset of

Poland Springs Advertisement Campaign Failure Essay Example for Free

Poland Springs Advertisement Campaign Failure Essay Poland Spring’s recent advertisement puts its viewers in a serene natural environment; a nice sunny day overlooking a crystal clear spring on a green field. In the center of this field is a giant plastic bottle, one that is â€Å"environmentally friendly.† The bottle is praised and pointed out for using â€Å"less plastic,† â€Å"less paper,† and the very important â€Å"dye-free cap.† The bottle is called the â€Å"Eco-Shaped bottle† and is designed to have less impact on the earth. The entire scene is under the giant caption that tells of how Poland Spring is doing â€Å"less† to the environment. The company is selling water in a disposable plastic bottle yet the advertisement seems to be trying to convince people that by consuming their disposable product they are some how helping the environment; that because they drink Poland Spring water they are doing â€Å"less to the environment. This advertising strategy however is not uncommon. According to Julia B. Corbett â€Å" ‘green advertising’ has focused on ads that promote environmental sensitivity toward†¦ a corporate image of environmental sensitivity† (Corbett 148). The recent ad campaign may seen to be about Poland Spring’s new â€Å"Eco-Shaped† bottle, but it is really about diverting attention from the pollution the bottle generates to instead creating a pro-environmental view of the company and its product. The Eco-Shaped bottle by Poland Spring is marketed with a few selling points the company points out directly in their advertisement. The bottle uses â€Å"30% less plastic†, â€Å"less paper† and a â€Å"dye-free cap†. These improvements are  better for the environment then the original bottle used by Poland Spring. However the problem lies in the fact that the product is still harmful to the environment. Last time I checked less of a bad thing is still a bad thing. According a recent article by Hope Molinaro, the California Department of Conservation (CDOC) stated, â€Å"in California, more than a billion plastic water bottles wind up in the trash each year† and that total is only the amount of bottles in the state of California (Molinaro, 64). The total amount equates to 3 million empty water bottles per day disposed of in just one state (Molinaro, 64). That large amount of plastic has many detrimental effects to the environment. The materials used to make the bottles consist of a tremendous amount of resources and are difficult to dispose of if not recycled. There is an overwhelming amount of evidence to make the claim that a good portion of the plastic bottle waste generated in the United States is produced by the Poland Spring Company. Not only is the plastic filling our landfills, but there is evidence that the water bottle company is polluting its own town. According to a 2008 study of pollution demographics of Androscoggin County in Maine, where Poland Spring’s headquarters is located, the particulate matter is 62% higher there than the United States average (Unknown). It’s also 61% higher then the state of Maine’s average particulate matter found (Unknown). Particulate matter is a complex mixture of extremely small particles and liquid droplets. Particle pollution is made up of a number of components, including acids (such as nitrates and sulfates), organic chemicals, metals, and soil or dust particles. Poland Spring’s advertisement does not show any of this particulate matter when depicting how green and lush the springs it gets its water from are. One aspect of the Poland Spring’s advertisement that I find different and contradictory to traditional green thinking is that in the ad the plastic Poland Spring water bottle, is shown in nature. Normally when a plastic water bottle is found laying in a field or any natural setting for that matter, it is viewed upon as pollution. In this ad the bottle is sitting in nature and is supposed to be appealing to the human eye. The bottle is shown in a way that it blends into the natural setting and tries to convince people that it almost belongs there, in the midst of nature; that the  unnatural belongs with the natural. It is easy to relate the bottle as being positive to the environment however as it blends in with the incredible sunrise in the background on a beautiful day with a clear sky. The bottle is featured sitting in a field where the growth of the field is doing outstanding and there is not one dead or even one imperfectly grown plant. The land is doing so well it is almost portrayed as being happy and at peace with a giant, unnatural, plastic water bottle sticking out of it. This scene does not just occur in the ad however as pollution is a huge issue when there is a â€Å"disposable† factor to the product. A second contradiction in the ad is that Poland Spring is a water bottle company whose ad features more lush, green field then the body of water in which their product comes from. The ad is trying to make the product fall into the American consumers mind as a green product hence the green field is more affective then a view of the lake or spring containing the water Poland Spring is selling. Poland Spring is really trying to hammer in the point that it’s product is green and eco-friendly, and the more green in the picture the more green the consumer sees. Contradiction number three this ad uses is the slogan that titles it. In the current green revolution sweeping across America the constant theme is doing more for the environment. Under Poland Springs fancy, flower-laden font reads the words â€Å"doing less†. This is a clear indication that Poland Spring is not being beneficial to the environment by saying they are â€Å"doing less† harm to the planet we live on. Over the serene sunset, over laying the clear blue sky, and lush green field, lies an admission of pollution and guilt by the company. Poland Spring’s methods however are not so uncommon in today’s advertising market. Many advertising campaigns are seen now featuring nature in one way or another and one of the more common ways to do this is through and advertisements backdrop. According to Julia B. Corbett, â€Å"Using nature merely as a backdrop whether in the form of wild animals, mountain vistas or sparkling rivers-is the most common use of the natural world in advertisements.† (Corbett 150) So when Poland Spring sets it’s water bottle in the green field, with little purple flowers swaying in the wind, the peaceful sunset over looking the bluest clear sky the world has to offer,  followed by beautiful green hills rolling off to the distance there is a purpose to it. The purpose according to Julia could be that the company is trying to promote a â€Å"corporate image of environmental responsibility.†(Corbett 148) This is very well one if not the main initiative of the advertisement and it is even so less of an advertisement as it is a rebuttal. Recently, as our country starts to become more â€Å"green† and environmentally aware, there has been some recent campaigns against the consumption of bottled water. One major campaign against bottled water has been â€Å"Think outside the bottle†. Even the mayor of Miami, Manny Diaz along with a dozen or so mayors, is calling on municipal governments to phase out bottled-water purchases in a resolution to be presented at the U.S. Mayors Conference (Barnes). Poland Spring is trying to distract the average consumer from believing the hype that the bottle are bad for the environment and tries to prove that they are doing something about it. Poland Spring’s advertisement is focusing on green aspects of its product and is trying to make the company appear to have a green initiative, however the Poland Spring’s target audience is not the hardcore environmentalist. Any person who puts some research into what they buy and cares about the environment is going to know that consumption of disposable plastic water bottles is not going to help the environment. The ad however does target the average consumer who does sort of care about the environment but does not research into what they consume. A consumer might see the recent anti-water bottle campaigns and generate a negative view of the disposable, plastic water bottles that Poland Spring sells. That is why Poland Spring’s ad was created in the first place, to turn the average consumer’s view of the water bottle and the Poland Spring Company from a negative one to a positive one. In times of environmental awareness that the United States is currently facing, many unenvironmentally friendly companies are finding it harder and harder to promote sales for their products. Poland Spring is no different in that respect but tries a different approach that is gaining in popularity, green advertising. Poland Spring uses nature to show a pristine and beautiful backdrop for their hazardous product. The ad is focusing on deterring the public’s view of Poland Spring from environmentally damaging  to environmentally caring. As shady and undermining the ad is to not only the people but the earth its self, the ad creates a pro-environmental image of a company that does not practice what is preaches. Works Cited Barnes, Tayler. Anti Bottled Water Campaign Enlists Mayors to Cause. Corporate Accountability International. Miami Herald. Web. 07 Nov. 2011. http://www.stopcorporateabuse.org/MiamiHeraldTOTB. Corbett, Julia B. †Faint†Green: Advertising and the Natural World.† Communicating Nature: How We Create and Understand Environmental Messages. Island, 2005. Web. Molinaro, Hope. Plastic Water Bottles Go to Waste, Says Calif. Conservation Agency. Plastics Engineering 59.7 (2003): 64-. ProQuest Research Library. Web. 7 Nov. 2011. Unknown. Poland Spring Pollution Indexes. Raw data. Androscoggin County. CLRSreach.com