Openig up a business Essay Example | Topics and Well Written Essays - 500 words

Openig up a business - Essay Example In addition, the word limited should be included at the end of the company name. Some states prohibit the use of some names like insurance and banks (Clifford & Ralph 3). There is filing of the articles of association defines the rule governing the company and the outsider. The article of association contains information like the name, location and address of the company. Any fees charged should be paid. There is also creation of the company operating agreement that defines the rights and responsibilities of members. The agreement outlines members voting power, interest within the business and rules of holding a meeting. This entails the publication of notice in the newspaper to the intent of forming LLC. However, this requirement is needed by few states. The last step involves obtaining licenses and permits which are required for the business, to start operating for example, tax registration certificates. Upon completion of this step, the business is official (Clifford & Ralph 5). There is a reduction of paper work because tedious meetings undertaken by corporations are not needed in LLC. Quarterly and board meetings are needed, and this helps to cut down operation cost (Clifford & Ralph 6). Furthermore, members share profit as they wish since there are no restrictions in sharing profits. They contribute different capital proportions and equity; as a result, the members have to define who earn what share of profit or loss. There is flexibility in the management of public limited companies as they can be run by the owners, or even managers; as opposed to corporations that are managed by a board of directors. High formation expenses are required to cater for the formation of article of association and the registration fees. Publication of notice of intent to form a limited company also adds to this cost. Transfer of ownership is difficult as opposed to corporate entities. Within corporations share may be sold to increase ownership but this is impossible with

Mechanics of Material Lab Manual Essay Example for Free

Mechanics of Material Lab Manual Essay To investigate how shear strain varies with shear stress. c. To determine the Modulus of Rigidity of the rubber block. 4. Hooke’s Law for Wires a. To determine the Youngs Modulus of Elasticity of the specimen wire. b. To verify Hookes Law by experiment. 5. Strain in Compound Wires a. To determine the modulus of elasticity of two wires and hence evaluate the equivalent Young’s Modulus of Elasticity of the combination b. To position the single applied load on the slotted link in order that both wires are subjected to common strain and hence to establish the load in each wire 6. Deflection of a simply supported beam To find the slope and deflection of a simply supported beam with point load at the center and to prove the results mathematically 7. Deflection of a cantilever beam To verify the slope and deflection of a cantilever beam experimentally and theoretically. 8. Deflection of a overhanging beam To find the central deflection of overhanging arm beam and confirm the results theoretically 9. Shear center for a channel Find Shear center for a channel section cantilever. 10. Unsymmetrical Deflections To determine the deflections for symmetrical bending of an angle section beam 1. Shear Forces and Bending Moment in Beams To measure the bending moment at a normal section of a loaded beam and to check its agreement with theory 12. Study and Application of experimental photoelasticty techniques on linear crack propagation analysis 13. Direction and magnitude of principal stresses To use the Photo-elasticity as an experimental technique for stress analysis and to understand construction and operation of transmission polariscope. 14. Calculation of stress intensity factor Interpretation of Fringe Data and calculation of stress intensity factor (k) at different loading conditions 5. Micro Hardness Testing 16. Thin Cylinder Experiment No. 1Compression of a spring 1. OBJECTIVES a) To obtain the relation among the force applied to an extension spring and its change in length. b) To determine the stiffness of the test spring (s). 2. PROCEDURE a) Setup the apparatus vertically to the wall at a convenient height. b) Add increasing loads to the load hanger recording to the corresponding deflection for each load. c) Continue loading until at least 30 mm of extension has been achieved. 3. RESULTS Tabulate the results obtained and draw a graph of load (y-axis) against extension (x-axis). Note the following data for each spring used:- a. Outside diameter, b. Effective length, c. Wire diameter, d. Number of turns. The stiffness to the spring is the force required to produce a nominal extension of 1 mm. [pic] If Kg masses are used: The force applied to the spring in Newtons = Mass in Kg x 9. 81. 4. POINTS TO PONDER a. What relationship exists between the applied force and compression? b. Did the spring (s) behave according to Hooke’s Law? c. State the stiffness value (s) obtained. d. If the graph drawn does not pass through the origin state why. Experiment No. 2 Extension of a spring . OBJECTIVES a. To obtain the relation among the force applied to a compression sping and its change in length. b. To determine the stiffness of the test spring (s) 2. PROCEDURE a. Setup the apparatus vertically to the wall at a convenient height. b. Add increasing weight to the load hanger recording to c. the corresponding deflection for each load. d. Continue loading until at least 30 mm of compression has e. been achieved. 3. RESULTS Tabulate the results obtained and draw a graph of load (y-axis) against compression (x-axis). Note the following data for each spring used :- e. Outside diameter, f. Effective length, g. Wire diameter, h. Number of turns. The stiffness to the spring is the force required to produce a nominal extension of 1 mm. [pic] If Kg masses are used: The force applied to the spring in Newtons = Mass in Kg x 9. 81. 4. POINTS TO PONDER a. What relationship exists between the applied force and compression? b. Did the spring (s) behave according to Hooke’s Law? c. State the stiffness value (s) obtained. d. If the graph drawn does not pass through the origin state why. Experiment No. 3 Rubber in Shear 1. OBJECTIVES 1. To determine the variation of deflection with applied load. . To investigate how shear strain varies with shear stress. 3. To determine the Modulus of Rigidity of the rubber block. 2. PROCEDURE 1. Set-up the apparatus securely to the wall at the convenient height 2. Note the initian dial gauge reading. 3. Add increasing increments of load and recird the corresponding deflections registered on the dial gauge. 4. Tabulate the results and draw a graph of deflection (x-axis) against applied load (y-axis). Describe the relationship between the deflections and the applied load. State if this follows a linear law. 3. Observations and Calculations: Load (W) |Deflection |Shear Stress |Shear Strain | | |X |= W/A |=X/L | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Modulus of rigidity of the rubber block = shear stress/ shear strain = slope of graph |Data |Dimensions (Metric) | Dimension of block |150*75*25 mm | |Dial Gauge |12 mm travel * . 01 mm | |Load Hanger |250 mm * 2 N | |Max. Load |160 N (16 kg) | Experiment No. 4 Hooke’s Law for Wires Objectives: 1. To determine the Young’s Modulus of Elasticity of the specimen wire. 2. To verify Hooke’s Law by experiment. 3. To establish a value for the ultimate stress of the wire. [pic] Procedure: 1. Note the length (L), diameter (d) and the material of the wire under test. 2. Add sufficient initial load to the hanger to remove the flexure of the specimen. 3. Let the scale measurement now showing be the zero position. 4. Add equal increments of load to the hanger and note the corresponding total extension (x) for each case. 5. Care should be taken to ensure that the elastic limit of the material is not exceeded. 6. Tabulate the results and draw a graph of load (W) against extension (X). 7. Continue to load the specimen until fracture occurs. Note the breaking load. Observations and Calculations: |S/No. Load (N) |Stress (N/m2) |Extension(mm) |Strain |Young’s Modulus (Y) | |BRASS | |1 | | | | | | |2 | | | | | | |3 | | | | | | |4 | | | | | | |5 | | | | | | |STEEL | |1 | | | | | | |2 | | | | | | |3 | | | | | | |4 | | | | | | |5 | | | | | | Young’s Modulus of elasticity E/xA = WL Ultimate Stres s = Total Load at fracture / area of wire General Questions 1. State Hooke’s Law. Did the extension of the wire under test confirm to Hooke’s Law? 2. Quote the values obtained for E and the ultimate stress and compare these with the normally accepted values for the material. Experiment No. 5 Strain in Compound Wires Objectives: 1. To determine the Module of Elasticity of the two wires and hence evaluate the equivalent Young’s Modulus of Elasticity of the combination. 2. To postion the single applied load on the slotted link in order that both wires are subjected to common strain and hence to :- 3. Establish the load in each wire. 4. To obtain an experimental value of the equivalent Young’s Modulus of elsticityof the combination. 5. To compare the experimental and theoretical results. Procedure: 1. Note the length and the diameter of each wire and the distance between their centers. 2. Remove the slotted link and suspend the hanger from the lower and of the slide attached to one of the wires. 3. Apply a range of increasing loads and note the corresponding extension of the wire. 4. Do not allow the wire to exceed its elastic limit. 5. Plot a graph of load against extension, and from the slope of the straight-line graph, determine the value of Young’s Modulus of Elasticity of the wire. a. Repeat this procedure for the other wire. b. Replace the slotted link and suspend the hanger from its edge placed at the center of the link. The length of one of the wires may require to be adjusted until the link is level. Small adjustment to the length of either one of the wires may be obtained by applying a supplementary load to its slide using another hanger. Place a load (W) on the central hanger and maintain a common extension in the wires (i. e. level condition) by adjusting the position of the knife-edge on the link. Note the new position of the load measured from the center of the left-hand wire. Note the magnitude of the applied load and the common extension of the wires. Repeat over a range of increasing loads. Tabulate the results and plot a graph of the load (W) against the extension (X) of the compound wire arrangement. Diagram and calculations: |S/No. Force (N) |fs (MPa) |fb (MPa) |fe (MPa) |ee * 10^-4 |Ee (Pa) * 10^10 | |1 | | | | | | | |2 | | | | | | | |3 | | | | | | | |4 | | | | | | | |5 | | | | | | | Experiment No. 6 Deflection of a simply supported beam OBJECTIVES To find the slope and deflection of a simply supported beam with point load at the centre and prove the results mathemati cally. APPARATUS 5. HST 6:1 with complete accessories 6. Vernier caliper, micrometer, meter rod, etc. [pic] PROCEDURE 1. Set up the two end supports at 1m span and insert the thick steel beam in the end and fixtures. 2. Place a load hanger and clamp at mid span and set up a dial gauge to measure the deflection at the load point. 3. Check that the end supports are free top rotate as the beam deflects. 4. Read the support rotation gauge and central deflection gauge. 5. Add load by increments of 1N up to 10 N recording the dial gauge reading and then move the load by the same decrements to obtain a duplicate set of readings. 6. Plot the end rotations and central deflection against the load. Observations and Calculations: |S/NO. |LOAD (N) |Slope |Deflection |Theoretical |Theoretical slope | | | | | |deflection | | | | |central |central |Y = |? | | | | | |WL3/48EI |WL2/16EI | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Experiment No. 7 Deflection of a cantilever beam OBJECTIVE To verify the slope and deflection of a cantilever beam experimentally and theoretically. APPARATUS 1. HST 6:1 with complete accessories 2. Vernier Caliper, micrometer, meter rod etc. [pic] PROCEDURE 1. Clamp the thicker steel strip (2. 64 mm) in the position shown in diagram so that it forms a cantileve r. 2. Fix the hanger clamp (0. 3m) from the fixed support and setup a dial guage over it. 3. Apply a load in increments of 1 /2 N up to about 5N reading the gauge at each load. 4. Plot a graph of deflection against load Observations and Calculations: |S/NO. LOAD (N) |Slope |Deflection |Theoretical |Theoretical slope | | | | | |deflection | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | RESULTS: 1. From the graph obtained, the best fit linear relationship between displacement and load the steel strip, compares the graidient with the theoretical value. 2. Comment on the accuracy of the theoretical results. Experiment No. Deflection of an overhang beam To find the deflection of overhanging arm beam and confirm the results theoretically OBJECTIVE To verify the slope and deflection of a overhang beam experimentally and theoretically. APPARATUS 3. HST 6:1 with complete accessories 4. Vernier Caliper, micrometer, meter rod etc. PROCEDURE 5. Clamp the thicker steel strip in the position shown in diagram so that it forms a overhang. 6. Fix the hanger clampahead from the roller support and setup a dial guage over it. 7. Apply a load in increments of 1 /2 N up to about 5N reading the gauge at each load. 8. Plot a graph of deflection against load Observations and Calculations: |S/NO. LOAD (N) |Slope |Deflection |Theoretical |Theoretical slope | | | | | |deflection | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | RESULTS: 3. From the graph obtained, the best fit linear relationship between displacement and load the steel strip, compares the graidient with the theoretical value. 4. Comment on the accuracy of the theoretical results. Experiment No. 9. Shear center for a channel OBJECTIVE To determine the share centre of a channel section cantilever and to draw the graph between notch distance and gauge readings. APPARATUS 7. Unsymmetrical cantilever 8. Rigid based plate, weights 9. String, pulley 10. Calibrated ring 11. Grid, two dial gauges PROCEDURE: 7. Turn the routable head, so that the cantilever section is positioned relative to the pulley. 8. Fit the share assessory to the top of the cantilever and turn the dial gauge so that they rest against the attachment. The grooves in the notched bar have the spacing of 5 mm. 9. Turn the scales of the dial gauges until they read zero. 10. Tie the string to the left hand notch. Move the pulley to the left and hang the weight hanger on the end of the string. Put a weight of 1 Kg on the hanger so that the total weight is 1,5Kg. 11. Adjust the pulley position until the string is parallel to the lines on the pulley bracket. Record the reading of the both dial gauges. 12. Move the string to the next notch. Readjust the pulley position, Record the dial gauges readings. 13. Repeat for each notch position. Results: Experimental position of Shear Center from the outside of the web. Theoretical position Channel Shear Center is h = B-2 A-2 t / IA Experiment No. 10 Unsymmetrical Bending of a Cantilever Beam |Direction of pull|Displacement |Applied load (Kg) | |(degrees) | | | | | |. 5 |1. 0 |1. 5 |2. 0 |2. 5 |3. | |0 |U | | | | | | | | |V | | | | | | | |22. 5 |U | | | | | | | | |V | | | | | | | |45 |U | | | | | | | | |V | | | | | | | |67. |U | | | | | | | | |V | | | | | | | |90 |U | | | | | | | | |V | | | | | | | |112. 5 |U | | | | | | | | |V | | | | | | | |135 |U | | | | | | | | |V | | | | | | | |157. |U | | | | | | | | |V | | | | | | | |180 |U | | | | | | | | |V | | | | | | | |Direction of pull|Displacement |Applied load (Kg) | |(degrees) | | | | | |. 5 |1. 0 |1. 5 |2. 0 |2. 5 |3. 0 | |0 |L | | | | | | | | |R | | | | | | | |22. |L | | | | | | | | |R | | | | | | | |45 |L | | | | | | | | |R | | | | | | | |67. 5 |L | | | | | | | | |R | | | | | | | |90 |L | | | | | | | | |R | | | | | | | |112. |L | | | | | | | | |R | | | | | | | |135 |L | | | | | | | | |R | | | | | | | |157. 5 |L | | | | | | | | |R | | | | | | | |180 |L | | | | | | | | |R | | | | | | | Experiment No. 11 Bending Moment in Beams |S. No. Load (N) |Balance Reading (N)/ Net Force (N) | | | |W1 |W2 |W3 | |1 | | | | | |2 | | | | | |3 | | | | | |4 | | | | | |S. No. |Load (N) |Balnce Moment (N. mm)/ Theoretical Val. |1 | | | | | |2 | | | | | |3 | | | | | |4 | | | | | Experiment No. 13 Study and Application of experimental photoelasticty techniques on linear crack propagation analysis. OBJECTIVES To familiarize the students with the Linear Elastic Fracture Mechanics in context with photoealsticity and orientation and understanding of operation off different types of polariscopes. THEORY The name photoelasticity reflects the nature of this experimental method: photo implies the use of light rays and optical techniques, while elasticity depicts the study of stresses and deformations in elastic bodies. Photoelastic analysis is widely used for problems in which stress or strain information is required for extended regions of the structure. Photo elastic stress analysis is a simple and powerful tool for design engineers that provide them with the experimental data required for validating analytical and computational designs. In using this method, a transparent plastic model of the structural part of the machine element under study is first made. Then the specimen was placed in the polariscope, and the simulating operating force was applied. When examined in the polarized light field provided by the instrument, colored fringe patterns are seen which reveal: †¢ A visible picture of the stress distribution over the whole area of the specimen. †¢ Stress distribution which is accurately readable at any point for both direction and magnitude. Two types of pattern can be obtained: isochromatics and isoclinics. These patterns are related to the principal-stress differences and to the principal-stress directions, respectively. Principles The method is based on the property of birefringence, which is exhibited by certain transparent materials. When polarized light passes through a stressed material, the light separates into two wave fronts travelling at different velocities, each oriented parallel to the direction of principal stresses(? 1,? 2) in the material but perpendicular to each other. Photoelastic materials exhibit the property of birefringence only on the application of stress and the magnitude of the refractive indices at each point in the material is directly related to the state of stress at that point. Thus, the first task is to develop a model made out of such materials. Isoclinics and isochromatics Isoclinics are the locus of the points in the specimen along which the principal stresses are in the same direction. Isochromatics are the locus of the points along which the difference in the first and second principal stress remains the same. Thus they are the lines which join the points with equal maximum shear stress magnitude. Interpretation of the Photoelastic Pattern: Once the fringes obtained by application of load on photoelasic specimen the most important step is interpretation of complete stress field. The photoelastic fringe pattern data offer suggestion to modify design to avoid from material failure. It is also helpful in reducing average stress on actual part. Complete stress field interpretation include principal stress directions as well as magnitude of stresses on different fringe order. [pic] Stimulated stress field pattern in white light for typical edge crack plate The photoelastic pattern appears as a colorful map of lines of equal color. Beginning at the lower level line of stress and progressing to areas of higher level, the colour sequence observed will be black, yellow, red, blue, yellow, red, green, yellow, red, green etc. The colour transmission from red to blue and from red to green is sharply marked. [pic] Polariscope: Polariscope: It is an instrument which consists of two polaroid plates mounted apart. The lower plate is generally fixed and is known as the polariser, while the upper plate can be rotated and is known as the analyser. Types: 1. Reflection Polariscope Particularly it is used to photoelastically stress-analyze opaque plastic parts. The part to be analyzed is coated with a photoelastic coating, service loads are applied to the part, and coating is illuminated by polarized light from the reflection polariscope. Molded-in or residual stresses cannot be observed with this technique. Fig. 13. 1 Typical reflection periscope on tripod stand 2. Transmission Polariscope. This type is useful for stress analysis if component is of transparent or glassy material. All transparent plastics, being birefringent, lend themselves to photoelastic stress analysis. The transparent part is placed between two polarizing mediums and viewed from the opposite side of the light source. In these experiments we will be only concerned with highlighting the dependence of stress distribution on geometric features, hence we can use the transparent materials and transmission type polariscope will be used. [pic] Fig. 13. 2 Transmission Polariscope Two arrangements of transmission polariscope are possible i. e. I. Plane polariscope Plane polariscope is used for direction measurement at a point of principal stresses for a specimen. The setup consists of two linear polarizers and a light source. The light source can either emit monochromatic light or white light depending upon the experiment. First the light is passed through the first polarizer which converts the light into plane polarized light. The apparatus is set up in such a way that this plane polarized light then passes through the stressed specimen. This light then follows, at each point of the specimen, the direction of principal stress at that point. The light is then made to pass through the analyzer and we finally get the fringe pattern. The fringe pattern in a plane polariscope setup consists of both the isochromatics and the isoclinics. The isoclinics change with the orientation of the polariscope while there is no change in the isochromatics. For this purpose, set the quarter wave plates on both the analyzer and the polarizer cells at position â€Å"D† (direction) to make the polariscope â€Å"plane† as shown below in fig13. 2 (b) Figure 13. 2 (a)Plane Polariscope Arrangement Figure 13. 2 (b)Pin postion at Plane Polariscope arrangement II. Circular polariscope When examining the model for determination of the stress distribution and magnitude, the polariscope must be transformed from a â€Å"PLANE† to a â€Å"CIRCULAR† operation. This is done by first making sure the clamp â€Å"A† is in the locked position and then withdrawing pins â€Å"B† on the ? wave plate from the hole â€Å"D† (direction) and rotating them until pins engage in hole â€Å"M† (magnitude). Now quarter wave plate is at 45 degrees to the polarizer-analyzer axis thus polariscope is in circular light operation Figure13. 3Circular Polariscope Arrangement(dark field) There are four different kinds of arrangements for the circular polariscope. Each arrangement produces either a dark field arrangement or a light field arrangement. In dark field arrangement, the fringes are shown by bright lines and the background is dark. The opposite holds true for the light field arrangement. Quarter Wave-Plates Arrangement |Polarizer’s Arrangement |Polariscope Field | |Crossed |Parallel |Light | |Crossed |Crossed |Dark | |Parallel |Parallel |Light | |Parallel |Crossed |Dark | Experiment No. 14 Calculation of direction and mag nitude of principal stresses using transmission polariscope. OBJECTIVES ) Application of photoelastic techniques to measure the direction of Principal Stresses at a point b) Calculation of magnitude of principal stresses by interpreting the fringe data. Apparatus Apparatus required to achieve the stated objectives are †¢ Transmission polariscope †¢ test specimen of different shapes †¢ Load measuring dial gauge †¢ Vernier Caliper and Meter Rod Construction of Transmission Polariscope: The basic polariscope consists of †¢ Rigid base frame ready to receive all of the modular accessory items. †¢ Two cells equipped with polarizing filters. †¢ Knob ‘H’ used to synchronously rotate the polarizer and analyzer (their common motion is indicated in degrees in the graduated dial). The quarter wave plate which can be used to convert plane polariscope into circular and vice versa. Fig 13. 2 show these components.. Specimen prepration: In this experi ment we are using photoelastic sheets (Polyurethane material) The photoelastic sheet was made into different specimens as stated below: a) specimen with holes drilled. b) specimen with cracks, which is manually cut c) specimens with notches Typical single edge crack specimen 2-D model is shown in fig. 14. Fig. 14. 1 PROCEDURE Measurement of Direction of Principal Stresses at a Point: To measure the direction of the principal stresses at a point in the specimen we follow the following steps: Place the specimen in the polariscope making sure that the specimen is aligned correctly within the clamps, hence avoiding any twisting of the specimen. †¢ Apply load (compressive or tensile) by turning the loading screw. †¢ Set the quarter wave plates on both the analyzer and the polarizer cells at position â€Å"D† to make the polariscope â€Å"plane† (Fig 13. 2 b). †¢ By means of knob ‘C’ rotate the analyzer until pointer â€Å"P† is positioned at 0 and 100 on the scale. †¢ Release the clamp ‘A’ if it was locked previously and by means of knob â€Å"H† rotate the whole assembly during this rotation some black and all the colored fringes will be observed to move. These black fringes which move are the isoclinics. †¢ Identify the point of measurement using a grease pencil or scriber. By means of knob â€Å"H† rotate the polarizer-analyzer assembly until a black isoclinic crosses over the marked point. At this point the axes of the polarizer and analyzer are parallel and perpendicular to the directions of the principal stresses and their directions can be seen from the scale by a pointer â€Å"V†. The rotation of the assembly may be clockwise or anti-clockwise; in order to accommodate this, sign is used with the value of this direction angle. The positive sign is used for clockwise rotation and negative is used for counter clockwise. Magnitude calculations ? The polariscope, and the digital camera are turned on ? Specimen undergoes tensile force/compressive load in Transmission Polariscope with one end fixed as in fig 13. 2 Fringes formed and photographed by digital camera ? A gradual tension was then added onto specimen and record the load reading by using dial-guage ? Print and interpret fringe pattern obtained in photographs according to the proce dure explained. Formulation for Stress Distribution: When examining the specimen for determination of the stress distribution and magnitude, the polariscope must be transformed from a â€Å"PLANE† to a â€Å"CIRCULAR† operation. This is done by first making sure the clamp â€Å"A† is in the locked position and then withdrawing pins â€Å"B† on the ? wave plate from the hole â€Å"D† (direction) and rotating them until pins engage in hole â€Å"M† (magnitude). Now quarter wave plate is at 45 degrees to the polarizer-analyzer axis thus polariscope is in circular light operation. Difference of principal stresses is given by (1 (2 = (N * C)/t Where N=fringe order at point of measurement C= stress constant of specimen material T = specimen thickness C is usually given by manufacturer. Thus the remaining number to be found is N which can be found according to color pattern as mention in the topic of interpretation of fringe pattern. CALCULATIONS AND RESULTS |S/No. |Applied load |Thickness of |Fringe Order |Direction of |Direction of |Magnitude of |Magnitude of | | |lbs/. 01 inch |specimen |‘N’ |principal stress |principal stress |principal stress |principal stress | | | |‘t’ | | |(threotcal value) | |(threotcal value) | |1 | | | | | | | | |2 | | | | | | | | |3 | | | | | | | | |4 | | | | | | | | |5 | | | | | | | | POINTS TO PONDER: 1. What will be the magnitude of shear stress at a plane of principle stress? 2. Describ e the functions of plane polriscope vs circular polriscope. 3. Describe the importance of calculation of stresses with reference to safety factor in engineering design. 4. Discuss the region of maximum stress for specimen used in experiments and explain with reasoning. 5. In case of residual stresses as a result of specimen machining which recovery method is preferable and why?

The Classification and Hierarchy of Values Essay -- Philosophy

The Classification and Hierarchy of Values ABSTRACT: I attempt to look into the issue of the ranks of values comprehensively and progressively. Anti-values can be classified into the following six categories by ascending order: (1) the act of destroying the earth-of annihilating humankind and all other living organisms; (2) the act of mass killing of people by initiating a war or committing treason; (3) the act of murdering or causing death to a human being; (4) the act of damaging the body of a human being; (5) the act of greatly harming society; (6) all other crimes not covered by the above. Higher values can be classified into the following five categories in descending rank: (1) absolute values such as absolute truth, absolute goodness, absolute beauty and absolute holiness; (2) the act of contributing to the development and happiness of humankind; (3) the act of contributing to the nation or the state; (4) the act of contributing to the regional society; (5) the act of cultivating oneself and managing one's family well. Generally, people tend to pursue happiness more eagerly than goodness, but because goodness is the higher value than happiness, we ought to pursue goodness more eagerly. In helping people to get the right sense of values and to internalize it, education and enlightenment of citizens based on the guidance of conscience rather than compulsion will be highly effective. 1. Classification of Values I will discuss what kinds of values exist, before talking about their hierarchy. Walter Goodnow Everett classified values into the following eight categories; (1) economic values, (2) bodily values, (3) value of recreation, (4) value of association, (5) character values, (6) aesthetic values, (7) intellectual... ...other crimes not covered by the above. Then, the higher values can be classified into the following five categories by the ranks from the highest one ; (1) absolute values such as absolute truth, absolute goodness, absolute beauty, and absolute holiness, (2) the act of contributing to the development and happiness of the mankind, (3) the act of contributing to the nation or the state, (4) the act of contributing to the regional society, (5) the act of cultivating oneself and managing the family well. Generally speaking, people tend to pursue happiness more eagerly than goodness, but because goodness is the higher value than happiness, we ought to pursue goodness more eagerly. In helping people to get the right sense of values and internalize it, education and enlightenment of citizens based on the guidance of conscience rather than compulsion will be highly effective.

Comparison Within Clarissa Dalloway

Virginia Woolf creates interesting contrast within the character of Clarissa Dalloway using stream of consciousness narration in her novel Mrs. Dalloway. Clarissas inner thoughts reveal a contrast between her lack of attraction to her husband due to her lesbian feelings and her fear of loosing him as a social stepping stone. These contrasts and many others can be seen throughout the novel using the literary device of stream of consciousness narration. Clarissas character reveals to us early in the book her lack of attraction to her usband. This revelation can be seen in the passage that states: †¦through some contraction of this cold spirit, she had failed him†¦she could see what she lacked†¦it was something central which permeated†¦. The cold spirit that she talks of is her sexuality, in being attracted to women, and her lack of understanding why she is this way. This is the main reason for her lack of attraction. She feels that she has let him down because she cannot complete her duties as his wife. Clarissa had lost both a sexual relationship and exual attraction with her husband since the birth of her teenage daughter Elizabeth: †¦she could not dispel a virginity preserved through childbirth which clung to her like a sheet. Clarissa tells us of her true sexuality as she remembers her girlhood friend Sally Seton. Sally is the only person that Clarissa has ever had any real passionate feelings for. But this question of love, this falling in love with women. Take Sally Seton; her relation in the old days with Sally Seton. Had not that, after all, been love Although Sally held er heart, her homosexual feelings were not socially acceptable. Clarissa is therefore obliged to enter into a marriage to Richard Dalloway for social purposes. A contrast to Clarissas lack of attraction to her husband is seen in her fear of loosing him. Richard provides for her a stepping stone for her to be the socialite that she strives to be. When Richard is invited to a lunch with Lady Bruton, a twinge of fear is evident in Clarissa that she is loosing her husband: Fear no more the heat o the sun; for he shock of Lady Bruton asking Richard to lunch without her made the moment which she had stood shiver†¦. Without him, she would be nothing in society, so Clarissa is scared of loosing him even though she has no attraction towards him. A contrast in the deeper self of Clarissa Dalloway can be seen in the stream of consciousness narration in Mrs. Dalloway. She reveals her lack of attraction for her husband and her fear of loosing him through her inner thoughts. This provides for us the ability to see the weaknesses of Clarissa and many of the other characters.

Loyalty Program Essay

We go through 7 strategy steps to design a loyalty program for Cabo San Viejo which are as follows:   Before we suggest a customer rewards or loyalty program, it is important to understand what is the company’s long term vision, For whom this program is to be implemented i. e. who are the company’s best customers, what are their needs and expectations, the reasons for having such a program and the expected outcome. So the first question is: What is Cabo San Viejo’s long term vision? Was the company directing its activities in overall achievement of this vision? The vision of the company was to help people live healthier lives. Initially there was a gap between the operational objectives of making people lose weight by way of low calorie diet and the vision of getting people to live healthier lives by inculcating sustainable lifestyle ways. However, this gap had been bridged but the positioning gap remained. Who were Cabo San Viejo’s targeted customers? Was there any gap between targeted and actual customers? If we go by the vision statement, anybody wanting to live a better and healthier life was Cabo San Viejo’s targeted customers. These could include smokers, obese men and women, even obese children, stressed couples or singles, workaholic professionals, over worked top executives and managers etc. However, Cabo San Viejo was attracting mostly females (70%-80% of the guests) with an increasing average age over the years, the last average being 57 in the year 2004. Thus, mostly older females were visiting the resort who wanted to indulge themselves and feel better about their body and themselves. Also, their household income was high. Comparing this with the summer guests, the latter group had less income and was also comparatively younger in population. Thus, we can link the age, income level and affordability. Usually younger people are less wealthy and thus find such vacations expensive. Not only this, the perception of Cabo San Viejo first as a fat camp and then as a boot camp was discouraging people to come there. Also, 67% of guests came through word of mouth indicating that the above line marketing was performing poorly. Campaigns targeting specific groups of people showing indulgence in activities of their interest like hiking for young crowd, spa treatment for women, consultation for couples etc would be likely to bring out the varied health solutions offered by Cabo San Viejo. What were the needs of the guests at Cabo San Viejo? Was there any gap in meeting the needs or their expectations? The individual needs of the customers varied quite a lot. To understand and cater to the needs of the customers, the company had efficiently trained its reservation staff who helped customers choose the appropriate package as according to their goals and objectives. The very fact that 95% of the customers rated their experience as either very good or outstanding shows that Cabo San Viejo was operating efficiently. However, if Cabo San Viejo was to target a more demanding and younger customer base in future, it would have to exceed is current delivery promise. The needs have been met but the expectations of repeat customers have not been satisfied some of whom have expressed their resentment for not being rewarded for their continued patronization. Therefore we have recognized: Perception of Cabo San Viejo as a boot camp needed to be changed. †¢Young customers needed to be attracted. As they had higher expectations and smaller pockets, loyalty program needed to focus on value proposition by means of discounts etc. †¢Older customers were mostly wealthier and would not be looking for a value deal like the younger customers. Cabo San Viejo had around 5000 repeat customers each year which a healthy figure is making up about 60% of the total arrival figure. Around 3500 new guests arrive each year of which 32% revisited within 5-6 years and 62% of repeat visitors returned again within 5-6 years. The primary reason for not returning was the high costs. Here we reiterate that to attract more repeat customers, value must be offered. Why does Cabo San Viejo need a customer loyalty program? †¢Retention: One of the primary reasons for most loyalty programs is o retain the loyal customers by appreciating them and the business they generate for the company by making them feel special and good about their association with the company. †¢Offer enhanced value proposition: A loyalty program which offers a value deal to its customers who need it will get Cabo San Viejo more patronization. However, it is to be understood that not all customers need or expect value deals. Enhanced Satisfaction: Recognition by way of loyalty program makes a customer feel good and thus enhances satisfaction which in turn leads to more positive word of mouth. †¢Positive Word of Mouth: Around 60% of Cabo San Viejo’s customers called in for inquiry based on word of mouth. †¢Enhance image as a responsive company: Cabo San Viejo explicitly encourages customers to complain if unsatisfied. It is through such feedbacks that Cabo San Viejo has got to know that customers expect such a program implementation. Whenever a company asks for and receives complaints, it is best to respond or may lead to customer resentment. Counter Competition: If not rewarded for loyalty, customers may switch to other competitors. How much is the desired/expected impact? Having analyzed this, we now estimate the impact. The impact of a loyalty program is usually incremental and observed over a period of time. The expected increase in retention is say, 10%1 over a period of say, 5 years2. Also, people coming from reference is expected to increase over the years enabling the company to cut marketing costs elsewhere. 1The expected retention percentage is found either based on internal company data or industry expert advice.

American Foreign Policy Under George Washington

American Foreign Policy Under George Washington As Americas first president, George Washington practiced a pragmatically cautious yet successful foreign policy. Taking a Neutral Stance As well as being the father of the country, Washington was also the father of early US neutrality. He understood that the United States was too young, had too little money, had too many domestic issues, and had too small a military to actively engage in a strident foreign policy. Still, Washington was no isolationist. He wanted the United States to be an integral part of the western world, but that could only happen with time, solid domestic growth, and a stable reputation abroad. Washington avoided political and military alliances, even though the US had already been the recipient of military and financial foreign aid. In 1778, during the American Revolution, the United States and France signed the Franco-American Alliance. As part of the agreement, France sent money, troops, and naval ships to North America to fight the British. Washington himself commanded a coalition force  of American and French troops at the climactic siege of Yorktown, Virginia, in 1781.​ Nevertheless, Washington declined aid to France during warfare in the 1790s. A revolution - inspired, in part, by the American Revolution - began in 1789. As France sought to export its anti-monarchical sentiments throughout Europe, it found itself at war with other nations, chiefly Great Britain. France, expecting the US would respond favorably to France, asked Washington for aid in the war. Even though France only wanted the US to engage British troops who were still garrisoned in Canada, and take on British naval ships sailing near US waters, Washington refused. Washingtons foreign policy also contributed to a rift in his own administration. The president eschewed political parties, but a party system began in his cabinet nonetheless. Federalists, the core of whom had established the federal government with the Constitution, wanted to normalize relations with Great Britain. Alexander Hamilton, Washingtons secretary of the treasury and defacto Federalist leader, championed that idea. However, Secretary of State Thomas Jefferson led another faction - the Democrat-Republicans. (They called themselves simply Republicans, although that is confusing to us today.) The Democrat-Republicans championed France - since France had helped the US and was continuing its revolutionary tradition - and wanted widespread trade with that country. Jays Treaty France - and the Democrat-Republicans - grew angrier with Washington in 1794 when he appointed Supreme Court Chief Justice John Jay as a special emissary to negotiate normalized trade relations with Great Britain. The resulting Jays Treaty secured most-favored-nation trade status for the US in the British trade network, settlement of some pre-war debts, and a pull-back of British troops in the Great Lakes area. Farewell Address Perhaps Washingtons greatest contribution to US foreign policy came in his farewell address in 1796. Washington was not seeking a third term (although the Constitution did not then prevent it), and his comments were to herald his exit from public life. Washington warned against two things. The first, although it was really too late, was the destructive nature of party politics. The second was the danger of foreign alliances. He warned neither to favor one nation too highly over another and to not ally with others in foreign wars. For the next century, while the United States did not steer perfectly clear of foreign alliances and issues, it did adhere to neutrality as the major part of its foreign policy.

A Few Words With Gordon Parks essays

A Few Words With Gordon Parks essays Q: What inspired you to compose music? @ Well, it is quite strange really; youre going to think Im crazy. One summer when I was about seven, I was hunting June bugs in our cornfield when I heard something in the cornstalks. The noise got louder and turned into music, and all I could do was just stand there, with my mouth full of mulberries (which I now think are poisonous), confused, looking up at the slow-drifting clouds to see if they were where the music was coming from. The strings, horns and drums were as real to me as the sunlight, and I had a feeling that this music was stuck inside my head, that is it would have been there even if I had no ears- sort of like Beethoven. So, I covered my ears with my hands, and the sounds were still there and they continued until all the clouds moved away and there was nothing above me but the blue sky. Then the music was gone just the same as it had came, and I ran toward the house a little scared but jubilant at the same time. But since no one was around I just went ahead and sco oted up on the piano stool and started banging on our Kimball upright-trying to imitate the sounds I had heard. You see, my father was out in the field working and he dropped his hoe and ran to the house hearing all the noise. He opened the door and watched me with amazement because I was sitting there at the piano, screaming as loud as I could! I think that this introduction to the fact that the joyous sounds of nature could be expressed through music influenced my life in a great way, no matter if it was because of some berries I had been eating, or as the will of God. Either way Im grateful for the way that it has changed my life. Q: Did you ever write any music, and if so, did it ever get it published? @ No, I never really wrote music because I didnt know how. I started playing piano the same day that I heard the music out in the field, and started t ...

Parode and Related Terms in Ancient Greek Plays

Parode and Related Terms in Ancient Greek Plays Parode, also referred to as parodos and, in English, the entrance ode, is a term used in ancient Greek theater. The term could have two separate meanings. The first and more common meaning of parode is the first song sung by the chorus as it enters the orchestra in a Greek play. The parode typically follows the play’s prologue (opening dialogue). An exit ode is known as an exode. The second meaning of parode refers to a side entrance of a theater. Parodes allow side access to the stage for actors and to the orchestra for members of the chorus. In typical Greek theatres, there was a parode on each side of the stage. Since the choruses most often entered the stage from a side entrance while singing, the single word parode came to be used for both the side entrance and the first song. Structure of a Greek Tragedy The typical structure of a Greek tragedy is as follows: 1. Prologue: An opening dialogue  presenting the  tragedys topic  that took place before the entry of the chorus. 2. Parode (Entrance Ode):  The entry chant or song of the chorus, often in an anapestic (short-short-long) marching rhythm or meter of four feet per line. (A foot in poetry contains one stressed syllable and at least one unstressed syllable.) Following the parode, the chorus typically remains onstage throughout the remainder of the play. The parode and other choral odes usually involve the following parts, repeated in order several times: Strophà ª (Turn): A stanza in which the chorus moves in one direction (toward the altar).Antistrophà ª (Counter-Turn):  The following stanza, in which it moves in the opposite direction. The antistrophe is in the same meter as the strophe.Epode (After-Song): The epode is in a different, but related, meter to the strophe and antistrophe and is chanted by the chorus standing still. The epode is often omitted, so there may be a series of strophe-antistrophe pairs without intervening epodes. 3. Episode: There are several  episodes in which actors interact with the chorus. Episodes are typically sung or chanted. Each episode ends with a  stasimon. 4.  Stasimon (Stationary Song):  A choral ode in which the chorus may react to the preceding episode. 5.  Exode (Exit Ode):  The exit song of the chorus after the last episode. Structure of a Greek Comedy The typical Greek comedy had a slightly different structure than the typical Greek tragedy. The chorus is also larger in a traditional Greek comedy. The structure is as follows: 1. Prologue: Same as in the tragedy, including presenting the topic. 2. Parode (Entrance Ode): Same as in the tragedy, but the chorus takes up a position either for or against the hero. 3. Agà ´n (Contest): Two speakers debate the topic, and the first speaker loses. Choral songs may occur towards the end. 4. Parabasis (Coming Forward): After the other characters have left the stage, the chorus members remove their masks and step out of character to address the audience. First, the chorus leader chants in anapests (eight feet per line) about some important, topical issue, usually ending with a breathless tongue twister. Next, the chorus sings, and there are typically four parts to the choral performance: Ode: Sung by one-half of the chorus and addressed to a god.Epirrhema (Afterword): A satyric or advisory chant (eight trochees [accented-unaccented syllables] per line) on contemporary issues by the leader of that half-chorus.Antode (Answering Ode): An answering song by the other half of the chorus in the same meter as the ode.Antepirrhema (Answering Afterword):  An answering chant by the leader of the second half-chorus, which leads back to the comedy. 5. Episode: Similar to what takes place in the tragedy. 6. Exode (Exit Song): Also similar to what takes place in the tragedy.

Controversy Analysis Essay Example | Topics and Well Written Essays - 1250 words - 2

Controversy Analysis - Essay Example Apple products are considered to be of high quality, exceptionally user-friendly and attractive but the price for them is mostly considered unjustified. Moreover Apple`s new models grab a lot of attention because the company managed to create some emotional image and consumers have to pay for status more the for the quality. Apple despite of giving failure in bend test, lack of apps in app store, average camera and other limitations manages to grab the top position. However seeing all these factors, researchers are of the opinions that though Apple and Samsung might compete close enough in the market. The question still remains debatable whether Samsung with its improved technology be able to replace the Apple craze? Considering the previous era, Apple was the only craze and preference of all ages of individuals. It came out undoubtedly that iPhone that had perfect design, perfect operating system, fast functioning, suitable for parties, music, business and what not. Apple with its very first smart phone continued to dominate the market, setting the trend of craze for smart phones (Mika, 2011). People used to rush in lines, and the one who succeeded purchasing the first iPhone of series was also covered by media. All this gave it a royal image, which everyone admired but couldn’t afford due to being immensely expensive. Many brands came and went before Apple iPhone in terms of being successful an giving competition to it. However Samsung remain only that one brand, which could compete with Apple products. It was able to do it with their â€Å"S† series. The smart phones â€Å"S1†, â€Å"S2†, â€Å"S3†, â€Å"S4† and â€Å"S5† have been extremely s uccessful, helping Samsung gain reputation and stability, with one after the other in its launch. Many experts claimed that the characteristics of Samsung were better than iPhone and it was far more affordable

To what extent have Standard Charges improved the practice of planning Literature review

To what extent have Standard Charges improved the practice of planning obligations in the United Kingdom - Literature review Example The most common form of Standard Charge in relation to planning is the, so called, ‘roof-tax’, which is a tariff imposed ‘on development’ (Syms 2010, p.206). Despite the initial concerns regarding the role and the value of Standard Charges, it has been proved that the specific measure could help towards the improvement of planning obligations in Britain. The ways in which the above target is achieved are analytically explained in this paper; reference is made to the potential differentiation of Standard Charges from other, similar, approaches of planning obligations practice, such as the negotiated approach. 2. Critical review of planning obligations practice The framework of the planning obligations practice in Britain has been extensively examined in the literature; the contribution of these obligations in community development has been considered as one of the most important causes of this phenomenon. However, the emphasis on the planning obligations prac tice has been also related to various political interests, as analytically explained below. ... In accordance with Ratcliffe et al (2009) in their initial form, planning obligations were considered as ‘land-use/ amenity – related gains and social/ economic – related gains (Debenham et al. 1988 in Ratcliffe et al. 2009, p. 16). Another characteristic of planning obligations system in Britain is that the specific system is based ‘upon negotiation and bargaining’ (Ratcliffe et al 2009, p.16). It is assumed that planning obligations system is not fully standardized, but it can be rather transformed and customized in accordance with the needs of each particular case. In this context, flexibility is an additional characteristic of planning obligations system; it is this characteristic, which can result to problems for the effective operation of the specific system, a gap that is covered through Standard Charges, as they are analytically explained below. The planning obligations practice in Britain has to address a series of issues, the most important of which is the demand for increase of development across the country. In a report published by the House of Commons in 2006 reference is made to the need for urban development in the greater London area (House of Commons, 2006, p.198); furthermore, it is explained that the planning obligations practice could help the efforts of the London borough – and the Councils of the surrounding boroughs also – to support land development across London so that the housing needs of the local population to be covered. In the above context, it is made clear that the planning obligations system in London ‘should ensure that increases in value are captured and used to support infrastructure investment to maximize capacity and sustainability’ (House of Commons 2006, p.198).

Hearing Imapried Essay Example | Topics and Well Written Essays - 1000 words

Hearing Imapried - Essay Example ‘Hard of hearing’ is a term referring to a person who has some degree of hearing loss but is able to function in the hearing and speech modalities either with or without the use of assistive listening devices such as hearing aids. ‘Deaf’, on the other hand, is a term used to refer to people who have a greater degree of hearing loss, use sign language as their primary means of communication, and are in some manner affiliated with the Deaf community. Thus, deafness may be viewed as a condition that prevents an individual from receiving sound in all forms. In contrast, a child with hearing loss can generally respond to auditory stimuli, including speech (â€Å"Deafness†, 2004). Section 504 of IDEA states, â€Å"No otherwise qualified individual with disability in the United States †¦ shall, solely by reason of her or his disability, be excluded from the participation in, be denied the benefits of, or be subjected to discrimination under any program or activity receiving Federal financial assistance† (â€Å"Exceptional†, 2007). The problem undertaken in ensuring this law is complied with enters when one begins to look at the various characteristics of hearing loss and deafness and attempts to incorporate alternative learning strategies into the classroom are made. People who are deaf or hard of hearing use one of three main approaches to communicate. These include the oral approach, the manual approach and the total approach. The oral approach makes heavy use of speech and reading skills to communicate with others and generally has a tendency to remain close to the familiar. The manual approach uses sign language only as a means of communicating and is generally used by people who are completely deaf or well integrated into the Deaf community. Total communication refers to the use of a combination of the oral and manual approach to communication, including the use of informal gestures and written or spoken words. Certain

How would you describe the protagonist of The Snows of Kilimanjaro Essay

How would you describe the protagonist of The Snows of Kilimanjaro Name three of his most important characteristics and supp - Essay Example While Henry waits for the approach of the inevitable hour, the plot of the story moves ahead through the recollection of his thoughts of spectacular experience of the poor and â€Å"interesting lot†. The story is also captivated with the remorse and repentance of Henry during his final hours as he estimates the time he has wasted in his decadent life instead of writing down his wonderful experiences. A thorough understanding and deep delineation of the story would launch the readers into three most pertinent characteristics of Henry’s personality. The first obvious trait in his personality is his impatient nature. Henry is seen to be impatient and pessimist throughout the story. He is in a continuous quest and his thought process is also observed moving faster. He is hopeless and he is sure that no aid can be given to him except a peaceful death which according to him he is denied at the camp as well, â€Å"Don't be silly. I'm dying now. Ask those bastards. He looked o ver to where the huge, filthy birds sat, their naked heads sunk in the hunched feathers. A fourth planed down to run quick-legged and then waddle slowly toward the others†. (Hemingway, 1998). Henry is seen blaming others for his failure which is an indication of a very nagging behaviour.

Canon's international market Essay Example | Topics and Well Written Essays - 3000 words

Canon's international market - Essay Example Research identifies, further, little to no influence in the country of origin effect for this brand. 1.0 Introduction Canon, founded in 1937, is a Japanese multinational brand that focuses on several different markets. The brand specialises in the production of photocopiers, digital and movie production cameras, printers and household camcorders. In 2012, Canon maintained nearly 21 percent market share among competition for sale of copiers and computer printers (Tonerfabrik 2013). It is through innovation, rather than standardisation, that Canon is able to capture such high market share in computer hardware and peripherals, consistently making improvements to product design and functionality in order to achieve target market interest. Canon operates in a very competitive international market, with major brand-recognised names such as Nikon, Hewlett-Packard, and Samsung maintaining the most prominent competitive forces. Furthermore, Canon provides products to Japanese, Chinese, Europe an and North American consumers, with each market maintaining different needs for functional camera and computer peripheral equipment. Additionally, the businesses’ medical equipment customer segments are drawn to Canon’s recent innovations in providing pioneering medical imaging products which is changing the scope of Canon’s production systems and emphasis on product output. In order to compete successfully in a dynamic and very saturated international market, Canon must identify opportunities to better serve diverse consumers and business customers and consistently innovate as part of multinational strategy. 2.0 Canon 4P marketing analysis This section describes Canon’s approach to the marketing mix that determines its market position among competing brands. 2.1 Product Canon cannot adopt a standardised marketing philosophy as the lifestyles and needs of consumers vary according to cultural characteristics, usage patterns for the products provided by C anon, and their level of price sensitivity. Japanese consumers, according to Geert Hofstede, a famous and respected cultural researcher, score very highly in uncertainty avoidance on Hofstede’s Cultural Dimensions scale (Hofstede 2010; Fernandez et al. 1997). As such, consumers purchasing Canon’s computer hardware and cameras will want to be ensured of quality, a proven product superiority that will justify the majority of their decision-making when comparing other technology brands. In Japan, Canon produces products for consumer markets that are largely undifferentiated, meaning that competition continues to replicate existing innovations that make products, competitive, rather homogenous. It is necessary for Canon to position the business as a quality leader for this consumer market, consistently reinforcing that the company continues to produce superior output. Figure 1: Illustrative example of Canon product advertising in Japan Source: Laman, T. (2013). Tim Laman à ¢â‚¬â€œ Wildlife journalist. [online] Available at: http://timlaman.com/#/published-work/commercial/11Canon_Ad-Female_Ibis_2 (accessed 18 May 2013). As illustrated by Figure 1, Canon illustrates the image quality that will be attained by its camera products,

The Entry Strategy of Motorola in China Case Study

The Entry Strategy of Motorola in China - Case Study Example This paper examines the strategic and environmental factors that motivated Motorola to enter China; the effectiveness of Motorola’s entry strategy in achieving its corporate strategy in China; and the appropriateness of Motorola’s staffing approach for senior management in China in relation to their strategic objectives. Since the 1990s, due to the continuous expansion of economic globalization, multinational companies (MNCs) have become an entity that cannot be ignored. MNCs have a major influence on the social, political, and economic life of the world. The success of Motorola in China was truly unbelievable, given the fact that the political and social environment of the country is complex. In order to gain knowledge of the political, economic, sociocultural, and technological environment that Motorola is dealing with in China PEST analysis is conducted. This business tool will help in understanding the strategic and environmental factors that motivated Motorola to enter China. After the 1978 economic reform, China’s economy progressed dramatically. The reform includes promoting foreign direct investment, foreign trade liberalization, private businesses, and employment opportunities. In relation to labor law, China reforms job structures and loosens regulations making it easier for Motorola to advance its localization strategy, which includes recruiting local employees (Guthrie, 2012). In terms of consumer rights protection, after China opened its door to the world and reformed its economy, consumer gained greater awareness of their rights. The improvement of consumer protection is beneficial for Motorola since the market for middle-class consumers is growing (Sun et al., 2013). However, China’s telecom industry is one of the most restricted in Asia and is somewhat barred to foreign competition. One of the key objectives of the Chinese government is to build and offer the telecom-market not to be awash or overstocked, which has a massive impact on Motorola (Guthrie, 2012).

Canon's international market Essay Example | Topics and Well Written Essays - 3000 words

Canon's international market - Essay Example Research identifies, further, little to no influence in the country of origin effect for this brand. 1.0 Introduction Canon, founded in 1937, is a Japanese multinational brand that focuses on several different markets. The brand specialises in the production of photocopiers, digital and movie production cameras, printers and household camcorders. In 2012, Canon maintained nearly 21 percent market share among competition for sale of copiers and computer printers (Tonerfabrik 2013). It is through innovation, rather than standardisation, that Canon is able to capture such high market share in computer hardware and peripherals, consistently making improvements to product design and functionality in order to achieve target market interest. Canon operates in a very competitive international market, with major brand-recognised names such as Nikon, Hewlett-Packard, and Samsung maintaining the most prominent competitive forces. Furthermore, Canon provides products to Japanese, Chinese, Europe an and North American consumers, with each market maintaining different needs for functional camera and computer peripheral equipment. Additionally, the businesses’ medical equipment customer segments are drawn to Canon’s recent innovations in providing pioneering medical imaging products which is changing the scope of Canon’s production systems and emphasis on product output. In order to compete successfully in a dynamic and very saturated international market, Canon must identify opportunities to better serve diverse consumers and business customers and consistently innovate as part of multinational strategy. 2.0 Canon 4P marketing analysis This section describes Canon’s approach to the marketing mix that determines its market position among competing brands. 2.1 Product Canon cannot adopt a standardised marketing philosophy as the lifestyles and needs of consumers vary according to cultural characteristics, usage patterns for the products provided by C anon, and their level of price sensitivity. Japanese consumers, according to Geert Hofstede, a famous and respected cultural researcher, score very highly in uncertainty avoidance on Hofstede’s Cultural Dimensions scale (Hofstede 2010; Fernandez et al. 1997). As such, consumers purchasing Canon’s computer hardware and cameras will want to be ensured of quality, a proven product superiority that will justify the majority of their decision-making when comparing other technology brands. In Japan, Canon produces products for consumer markets that are largely undifferentiated, meaning that competition continues to replicate existing innovations that make products, competitive, rather homogenous. It is necessary for Canon to position the business as a quality leader for this consumer market, consistently reinforcing that the company continues to produce superior output. Figure 1: Illustrative example of Canon product advertising in Japan Source: Laman, T. (2013). Tim Laman à ¢â‚¬â€œ Wildlife journalist. [online] Available at: http://timlaman.com/#/published-work/commercial/11Canon_Ad-Female_Ibis_2 (accessed 18 May 2013). As illustrated by Figure 1, Canon illustrates the image quality that will be attained by its camera products,

What event of the 20th century has had the greatest impact on the Essay

What event of the 20th century has had the greatest impact on the world in which we live today Justify your answer and describe the relationship between the ev - Essay Example The Second World War, which raged between1939-1945, although primarily a war between European nations had a ripple effect, and soon countries as far flung as America, Japan, China were actively involved in the war. This war strengthened the notion that wars are conflicts fought between societies, populations and ideologies and not just battles for annexation. This war also had far-reaching impact on the economies of the world and led to the creation of new economic policies which brought about greater affluence as well as advances in science and technology. The world, after 1945, or rather, after the end of the Second World War, had a distinctly different look. Apart from the damage to humans, their habitats and industry, the war led to a re-alignment in the political and social sphere. The division of the world into pro-U.S. and pro-Russia camps emerged and capitalism and socialism began to define economic systems. Up until the Second World War, Germany had dominated Europe and Europe the world, but now the era of European supremacy was over. The age of global supremacy had begun. Europe, which was economically, politically and socially shattered by the war, lay in debris, but from this debris sprung new nations, because the bankrupt European nations could not control their colonies, spread all over the globe. The process of decolonization had begun, and the end of the war saw numerous new nations being added to the world map. One of the most important of these, in terms of impact, was the nation of Israel. It was born out of the idea that Jews needed a place which they could call their own, and since Judaism as a religion, had roots in Palestine, a portion of this Arab populated and Arab speaking land was handed over to the Jews. A resolution passed by the newly formed United Nations Organization partitioned Palestine into separate Jew and Arab states. While the Jews were overjoyed, the Arabs resented this snatching away of their

Postmodern Literature Essay Example for Free

Postmodern Literature Essay â€Å"The Garden of Forking Paths,† by taking the form of a signed statement made by the main character of the story, Dr. Yu Tsun, has a specific instance that reverts back to the past which is the technique of flashback in postmodern literature. That precise instance is when Dr. Tsun reflects on his great ancestor, Ts’ui Pen, and recalls the life of the man. More importantly, the story itself is already a flashback by virtue of its form, a signed statement, which implies that reading the ‘signed statement’ of Dr. Tsun is already a way of flashing back to his life before his death. Apparently, the flashback scene where Dr. Tsun recalls his memory of his great ancestor also indicates a ‘flashback’ within the main ‘flashback,’ which all the more signifies the postmodern character of the short story.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Chinua Achebe’s â€Å"Things Fall Apart† is also a literary work with a postmodern characteristic. This can be observed from the way in which Achebe preferred not to ‘romanticize’ the story of the Nigerians by portraying the history of the Ibo tribe as flourishing while ending when the colonizers came, and is contrasted by the ‘self-destruction’ of the story’s main character, Okokwo. In sum, the downfall of the Ibo tribe has also been brought about by the self-destruction of the society’s hero aside from the harms done by the invading colonizers. Scott Momaday’s The Way to Rainy Mountain is also an example of postmodern literature because readers can hardly identify whether it is the author who is narrating his life experiences or the characters in the story who are revealing their journeys in the so-called Rainy Mountain. Thus, readers may tend to interpret Momaday’s work as a combination of the stories of his life and his people, or readers may tend to interpret the same work as the story of the characters from the eyes of the author or the story of the author from the eyes of the characters.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Lastly, both Primo Levi’s â€Å"Two Flags† and â€Å"Survival in Auschwitz† indicate the blurring of the character and the elements of the story. For instance, the character in â€Å"Two Flags† mentions an â€Å"umpire† in a soccer game when in fact there is no umpire in a soccer game but a referee. Quite oddly, Levi also reveals how the main character in the story died upon seeing the two flags of the nations he loved and hated respectively swaying side-by-side. On the other hand, â€Å"Survival in Auschwitz† has a climax in the opening parts of the story which tells us that the story departs from the conventional placement of the climax in stories. These elements are just some of the notable examples as to why both â€Å"Two Flags† and â€Å"Survival in Auschwitz† are also postmodern works in literature. Works Cited Achebe, Chinua. Things Fall Apart. Anchor, 1994. Levi, Primo. Survival in Auschwitz. New York: Touchstone, 1996. Levi, Primo. Two Flags.   The Longman Anthology of World Literature. Ed. David Damorsch. Vol. F. New York: Pearson, 2004. 406-08. Momaday, N. Scott. The Way to Rainy Mountain. New Mexico: University of New Mexico Press, 1976.

Innovation And Technology Management Media Essay

Innovation And Technology Management Media Essay Ever since cameras were developed, it had evolved into many different types. This report will be focusing on the improvement of different types of camera, from film to digital used by consumers. A few case studies of camera makers will also be included to show how innovation affects each company. A camera is a device that captures images and the images were stored in the device or transmitted to another location. These images may be still or moving images. Still images means photograph while moving images can be videos or movies. The term camera was from the word camera obscura which was an early mechanism used to project images. Camera obscura is an optical device which can project surrounding image on a screen and used in drawing and for entertainment. Camera obscura consists of a box with an opening in one side. The light from an external scene passes through the hole and strikes a surface inside causing an image of the scene being reproduced but was turned upside down, with the color and perspective being preserved. The image will then be projected onto a piece of paper and traced which produced a highly accurate representation of the scene. http://upload.wikimedia.org/wikipedia/commons/thumb/2/26/Camera_obscura_box.jpg/220px-Camera_obscura_box.jpg Figure 1: Drawing of camera obscura A camera may work with the light of the visible spectrum or with other portions of the electromagnetic spectrum. It generally consists of an enclosed hollow box with an opening in one side for external light to pass through and a recording or viewing surface for capturing the light at the other side. Most of the cameras will have a lens being placed at the front of the cameras opening which is used to gather the incoming light and focus all or part of the image to the recording or viewing surface. The sizes of the opening are mostly controlled by using a diaphragm mechanism but some of them will use a fixed size opening. Most of the cameras today use an electronic image sensor for storing photographs on flash memory. Before that, from the 20th century, photographic films were used For a typical still camera, it takes a photo at a time when the user presses the shutter button unless the user uses continuous fire mode. As for a typical movie camera, it continuously takes 24 film frames per second when the shutter is pressed and holds on until the shutter is released. Some movie camera works by pressing the shutter button once and the second time will stop it. http://t3.gstatic.com/images?q=tbn:ANd9GcThEehclSMeXPhA1DEisnDoFw1w5_YCT5-6TFcNfv5q30kXSs-p-g http://t0.gstatic.com/images?q=tbn:ANd9GcTxh6ovUrXMGAZPP7tlsthvgrJ5jiMvKJD8swHykuo80AdRgOGT Figure 2: Digital still camera Figure 3: Digital movie camera Until today, cameras has evolved from the camera obscura and continued to change through many generations of photographic technology, including daguerreotypes, calotypes, dry plates, film and different types of digital cameras. Background In the past, camera obscura was used by people for drawing or viewing purposes. In 1827, the first permanent photograph was made using a sliding wooden box camera which used the concept of camera obscura to build. Although camera obscura was already available before 1827, there was no way to preserve the images produced by it apart from manually tracing the images. The preservation of the images was made possible after the invention of photographic lapel processes. These preserved images were then being called as photographs. The earliest cameras were of room sized, which were able to accommodate one or more people inside. By Niepces time, the camera technology had gradually evolved. Cameras became more compact, making portable handheld cameras which were suitable for photography possible. Although cameras technology had been keep improving, a camera in its barest form is still simply a light tight container that used a lens with iris, a shutter that has variable speeds and contains a sensitive piece of media. The media is either film or a digital sensor. http://www.photographica.nu/cameracol/dall273.jpg Figure 4: sliding wooden box camera Types of cameras Currently there are different types of camera in the market. The different types of consumers cameras are as following: Digital camera, a camera that takes video or still photographs by recording images on an electronic image sensor Remote camera, a camera placed by a photographer in areas where the photographer generally cannot be Movie camera, a type of photographic camera which takes a rapid sequence of photographs on strips of film Pocket instamatic camera, a series of inexpensive, easy-to-load camera Single-lens reflex camera, a camera that typically uses a mirror and prism system that permits the photographer to view through the lens and see exactly what will be captured Twin-lens reflex camera, a type of camera with two objective lenses of the same focal length. Video camera, a camera used for electronic motion picture acquisition Camera phone, a mobile phone which is able to capture still photographs and video Mirrorless interchangeable-lens camera, a type of digital system cameras equipped with an interchangeable lens. Technology Developments Film Camera When the first camera was invented, it used an engraving which was placed onto a metal plate coated in bitumen and then exposed it to light. The shadowy areas of the engraving will block the light while the whiter areas allowed the light to react with the chemicals on the plate. When the metal plate was placed into a solvent, an image will appear. The photograph required eight hours of light exposure to create and after appearing, it would soon fade away. In 1839, a more convenient and effective method of photography was developed. Daguerres process fixed the image onto a sheet of silver plated copper. The silver surface was polished and coated in iodine to create a surface that was sensitive to light. The plate was then putted in a camera and exposed for a few minutes. After the image was painted by light, the plate was bathed in a solution of silver chloride. This process created a lasting image which would not change even if exposed to light. With this process, daguerreotype cameras were created. The cameras used in the daguerreotype process were made by opticians and instrument makers. The camera had a sliding box design with lens placed in the front box and a smaller box was slid into the back of the larger box. The focus was controlled by sliding the rear box forward or backwards. When the sensitized plate was placed in the camera, the lens cap would be removed to start the exposure. In 1879, the dry plate consisting of a glass negative plate with a dried gelatin emulsion was invented. The dry plates could be stored for a period of time. With this dry processes, hand held camera was now possible as it absorbed light very quickly. In 1888 the box camera which uses dry plate was introduced. The box camera was a wooden, lighted tight box with a simple lens and shutter that was factory filled with film which allows for 100 shots. The photographer pushed the shutter to produce a negative. Once the film was used up, the camera with the film still in it was mailed to the factory where the film was removed from the camera, processed and printed. The camera was then reloaded with film and returned. In 1889 flexible roll film was invented. The film has a base that was flexible, unbreakable and could be rolled. Emulsions coated on a cellulose nitrate film base made the mass produced box camera a reality. In the mid-1914, 35 mm camera was invented. The camera used 35 mm roll film which was developed based on the flexible roll films. In the early 1940s, color films were brought to the market. These films used the modern technology of dye-coupled colors in which a chemical process connects the three dye layers together to create an apparent color image. In 1948, the first Polaroid camera was sold to the public. The camera allows the photographer to create an instant photograph. The disposable camera was introduced in 1986. It was a single use camera which allowed the photographer to take photo until the film was used up. After which the photographer will send the film for processing and the camera would be disposed. Digital Camera Need to group into sub sections of point and shoot (or known as compact digital cameras), Video cams, digital SLR and include camera phones here. For each section, show examples through the use of pictures. In 1981, the first consumer camera was produced by Sony. It takes still photographs by recording image on an electronic image sensor. Digital and film cameras shared an optical system, typically using a lens with a variable diaphragm to focus light onto an image. In 1986, the first sensor used to detect megapixels was invented by Kodak. In the same year, a prototype for an analog electronic SLR camera which was able to store images digitally was created by Nikon. In early 2000, the first digital SLR directed at consumers was released by Fujifilm. In 2008, mirrorless interchangeable lens camera emerged. Unlike a digital SLR, it does not have a mirror based optical viewfinder. http://upload.wikimedia.org/wikipedia/commons/thumb/a/a0/Leica_M9_Framework.jpg/220px-Leica_M9_Framework.jpg Figure 4: Mirrorless interchangeable lens camera Camera Handphone In 2000, the first camera phone was developed by Sharp. The phone had 0.1 megapixels sensor and 256 color display. In 2003, Samsung introduced the first 1 megapixels camera phone. In the same year, Casio introduces the first 2 megapixels phone. In 2004, Samsung introduced the first 3.2 and 5 megapixels phone. In 2005, Samsung introduced the first 7 megapixels phone. In 2006, Samsung introduces the first infrared camera phone and the first 10 megapixels camera phone. At this time, more than 50% of the world handphone had camera in it. http://c2499022.cdn.cloudfiles.rackspacecloud.com/wp-content/uploads/2007/01/samsung-sch-b600-10-megapixel-cellphone.jpg Figure 5: Samsung 10 megapixels phone In 2007, the first 5 megapixels camera phone with 3x optical zoom was introduced by Samsung. In 2008, Digital Imaging Systems announced first 9 megapixels camera phone and Samsung introduced first 8 megapixels camera phone. In 2009, Samsung introduced first 8 megapixels camera phone with touchscreen and LG launched the slimmest 8 megapixels camera phone. In the same year, Samsung also introduced first 12 megapixels camera phone with 3x optical zoom. In 2010, the first 14 megapixels camera phone was introduced by Altek and Sony ericsson introduced the first 16 megapixels camera phone. At this time, more than 81% of the worlds cell phone had camera in it. In 2012, Nokia introduced the first 41 megapixels camera phone. Nokia 808 Pureview Figure 6: Nokia 41 megapixels camera phone Cases Studies Introduction The purpose of this section is to clearly illustrate that having good innovation and technology strategy management techniques are of paramount importance to sustaining any business. The authors will analyze how major companies such as Canon remain prosperous in the market, while also analyzing the fall of a once hugely successful giant in the imaging business, Kodak. Case study of Kodaks Rise and Fall Rise of Kodak: Kodak was one of the major leading brands and pioneers of the camera making business. Founded in 1880, its rise to dominance of the imaging industry came after its introduction of color films and Instamatic camera to the market in the 1960s.The companys near monopoly of film businesses continued in the 1970s as sales skyrocketed to a point where it had 90% of film and 85% of camera sales in the United States of America according to a 2005 case study for Harvard Business School. (http://www.guardian.co.uk/technology/2012/jan/22/john-naughton-kodak-lessons). Fall of Kodak: By the 1980s, the emergence of a serious competitor in Fujifilm and Kodaks dominance in the US market was undermine after Fujifilm gained a share of the market by offering lower-priced film and supplies as well as adopting very aggressive marketing which included winning sponsorship rights to be the official film of the 1984 Los Angeles Olympics, an opportunity which Kodak ironically passed up. During the 1990s, although Kodak tried to maintain itself as a healthy business by diversifying to other areas of business (including medical ,pharmaceutical (http://www.csub.edu/kej/documents/economic_rsch/2012-04-23.pdf),printers for both consumer and commercial use as well as chemical manufacturing.), these businesses were all bought and not developed in-house leading to income being shared (http://www.economist.com/blogs/schumpeter/2012/01/how-fujifilm-survived). Eventually when sales from film developing and printing went into sharp decline nearing year 2000,earnings from these additional businesses simply do not scale up to the revenue gained from its core business which relied on film. In addition to the above, the development of digital photography technology and Kodaks own hesitancy of making the switch from film photography to digital photography proved to be one of the major causes of its eventual demise. This is clearly depicted as even though Kodak was a pioneer of digital cameras (Kodak first introduced it in 1975), the product was dropped as there was fear that it would threaten its core photographic film business which was hugely successful then. Sales and revenue soon begun to go into a decline with the arrival of the digital age and a change in core business model was made ultimately. Kodak soon introduced a range of digital cameras, inkjet printers as well as became one of the first to launch a photosharing website (www.ofoto.com) between the 1990s and 2000s to cope with the need to transform with the digital age. While efforts were made to transform and keep up with the digital photography, its business model and technology strategy was still flawed as Kodak still revolved around the idea of printing photos. For instance, in spite of being pioneers of photosharing online, Kodaks website merely served as a vessel for providing a service for online ordering of prints. (http://www.cbsnews.com/8301-505143_162-57363629/why-kodak-failed-and-how-to-avoid-the-same-fate/) In addition, the authors observed that despite innovating in the correct direction enjoying huge success with its line of digital cameras in the early 2000s, Kodak failed to anticipate the dynamics of digital photography and had no alternatives when consumers are no longer interested in photo printing but, sharing photos online in social media websites such as Flickr, Instagram and Facebook. Kodak being overly diversified, adopted the wrong technology strategy and did not exploit and capitalize early on a core digital camera technology Kodak pioneered, while investing heavily in developing technology for taking pictures in mobile phones and other digital devices. As a result, this allowed other companies such as Canon, Nikon and Sony to overtake and innovate further to produce hugely successful lines of digital cameras which eventually dominate the digital photography market. Furthermore, Kodaks success with digital cameras was short-lived towards 2010 when smartphones technology advanced and begun to include powerful cameras which are just as capable as the pocket digital cameras that Kodak was manufacturing. The following figure illustrates how camera phones such as the iPhone have gained a strong foothold in the market share of most popular cameras amongst consumers. Conclusion In a nut shell while aligning our observations to the concepts of technology management, there were multiple reasons contributing to the downfall of the once powerful giant in imaging market, Kodak. But this cannot be attributed entirely to the failure of incorrect technology forecasting or a lack of innovation. In fact, a report did circulate among the leaders of Kodak depicting the eventual permanent shift from film to digital by 2010 in 1979. It can also be observed from the earlier part of this chapter that Kodak was not at a shortage in the area of innovation. Consequently, the authors believe that it was not doing the correct technology road mapping which allowed other brands of digital cameras and camera phones to overtake them in the imaging market, leading to its ultimate demise and bankruptcy. This can be broken down into following: -The over reliance on a single product for revenue (film) -Lack of in-house expertise when diversifying into other areas of business -Slow transition from film to digital age -Despite early success, failed to forecast that digital cameras would eventually have low profit margins as more companies entered the market in mid-2000s, along with the emergence of camera phones -Slow transformation from a then overly diversified chemical manufacturer to a company mainly focused on imaging Had Kodak been able to identify and develop technology alternatives before making a better technological investment decision such as perhaps investing in SLR technology or social media websites which allows photosharing such as Flickr, Kodak might have been able to avoid their present predicament. This therefore emphasizes the importance of technology road mapping, as not having alternatives for a set product needs within different timeframes can have detrimental effects on businesses overtime. Case study of Canon Background In this section the authors will analyze how Canon, a company much like Kodak in terms of innovation and diversification of businesses, manage to still stay as one of the major leaders imaging market while facing the same challenges of having to make the switch from film to digital photography and decline of photo printing. Technology Strategy and Forecasting Canon introduced Japans first ever 35-mm focal-plane-shutter camera at a time when all high-quality cameras originated form the Europe, in 1935. Immediately after its founding and similarly to Kodak, it saw the importance of diversification and acted promptly with the introduction of Japans first indirect X-ray cameras, office equipment (calculators) and notably Japans first plain paper copying machine in 1970. As a result, the company adopted the management slogan of cameras in the right hand, business machines in the left and by then the company had already globalized (branches were set up in Europe and New York) successfully as exports took up 50 % of the total sales. Unlike Kodak, Canon continued to emphasize on the importance of in-house expertise by unceasing innovation of technology with the aim of becoming the best in all major business areas, be it in imaging (both medical and consumer) or multifunctional copiers technologies. This is achieved through constant innovation efforts such as setting up collaboration with Kyoto University in joint research projects. Shortly in 1976, Canon introduced the worlds first SLR with embedded micro-computer (AE-1), delivering powerful performance and along with its good ergonomics, propelled it into worldwide popularity among amateur and professional photographers alike, marking the start of its strong foothold in the share of the imaging market besides other current majors such as Nikon and Sony up till now. Besides being a leader in imaging industry, Canon also invested greatly on innovation in the technology of printers for both business and personal use. Its multifunctional copier division was notably very successful enabling it to hold the highest market share in the industry for the last 2 decades. Conclusion While Kodak had started to slip into decline because of its over reliance on film, Canon adopted good technology strategy and demonstrated good technology road mapping by making the best technology investment decisions with focused, continual innovation on camera technology (notably SLRs) and multifunctional copier technology. Hence Canon embraced the decline of films, photoprinting and the gradual replacement of compact digital cameras by smartphones through gaining a strong position in market areas of amateur and professional photography with their innovation in digital SLRs. The figure above shows its dominance in digital photography alone with smartphones. Along with ever changing times, Canon continued to strengthen product competitiveness in major business areas which also includes multifunctional copiers. In conclusion, while Canon had many business areas, Canon were not over-diversified like Kodak and one major difference leading to Canons success in diversification was because of the in-house expertise and technology management Canon had in dedicated business areas, an implication that income would not be shared with other companies as these business areas were not bought. Conclusion Future predictions of camera industry Global Camera Industry The world photographic products market has generated sales of over $55 billion in 2010, according to MarketLine. Cameras are leading the market with a sale close to $35 billion which is more than 60% of the overall market. Growth is expected to be accelerating at a rate of more than 3% every year, bringing the whole market up to over $65 billion by 2015. This consists of cameras, optical instruments, video cameras and other photogenic equipment. Digital photography continues to take over the sales of traditional cameras and films. And this is expected with the upcoming future of the industry Market Outlook However, with technological advances companies will need to continue investing in research and development of new technologies to stay in industrys cutting edge. There will be demands of new technologies of the consumers. As mentioned previously, Canon embraced the decline of films and photoprinting by the innovation of digital cameras. With online photo sharing/storing websites like Flickr, Google Plus or even Facebook, the generation of films and photoprinting is almost over proven by what has happened to Kodak. However smart phone cameras are slowly replacing the digital cameras. (Many often people are taking photos with their iPhone or Samsungs smartphone.) The percentage of photos taken with cameras and smartphones are declining and rising individually. Smartphones now have cameras of great qualities and functionalities in terms of programs known as apps and they will slowly continue to eat into the camera market. This has been shown by the appearance of smartphone picture uploading apps or social media like Instagram, Path, Facebook and many others more. But this may not necessarily remove digital cameras totally off the market. With constant technological advances, cameras with high performance capacity will become cheaper to produce. It will become a cycle that what used to be expensive and high-end products becomes the old technology and is cheaper to produce due to the advances. So low end cameras is becoming something with more advanced features. The consumer video camera market too is declining. Consumers are using their smart phones or DSLR to shoot videos. The video camera market will only move in the higher end markets (video producers, film makers) in the near future. Conclusion From our case studies above, it shows how Kodak and Canon tried applying technology management in their company to produce innovative product to the consumer market. However economic and social factors too play a part in innovation. By looking at Canon, few reasons why they were successful in the imaging market were because of their constant innovation on SLRs , coupled with the fact they were always targeting the market share of photography hobbyists, both in entry levels and professional level photography. However even though incorporating technology and innovative management into a organization does not guarantee 100% success. It depends on many factors such as the society, economic, the current market situation or even any other external factors. Kodak had tried displaying technology and innovation management in the corporation, however they have failed. Their over reliance on a single product for revenue (film), the lack of in-house expertise when diversifying into other areas of business and their slow transition from film to digital age these were the few factors that has caused their downfall of today. Our predications for the next 10 years: à ¢-  3D still and moving pictures will become standard in the next 5 years à ¢Ã¢â€š ¬Ã‚ ¢ Cameras will have more on-board processing software that perfects the final image without the need for a computer à ¢Ã¢â€š ¬Ã‚ ¢ Images to be printed on and saved to wafer-thin electronic paper called e-paper. Recently showcased by LG this flexible, full colour display is the wave of the future, and could be used in so many different products including e-readers. à ¢Ã¢â€š ¬Ã‚ ¢ Immediate upload of your image once taken to your favourite internet site with Bluetooth connection for cameras http://www.firstcall-photographic.co.uk/userfiles/file/digital_imaging_1990-2010.pdf Figure 1: http://en.wikipedia.org/wiki/Camera_obscura Figure 2 3: http://www.sony.com Figure 4: http://en.wikipedia.org/wiki/Mirrorless_interchangeable-lens_camera Figure 5: http://www.unwiredview.com/2007/01/09/10-megapixel-samsung-sch-b600-phone-nears-worldwide-launch/ Figure 6: http://www.nokia.com/global/products/phone/808pureview/specifications/

How Media Influences Women Essay -- essays research papers

We, the American public are hit from every imaginable direction every waking moment of our lives by slick advertising agencies trying to coerce us into or tell us why we need to buy their products. Their products will make us happier or thinner, or prettier. The advertisers often use the picture of youth and vitality so that the public will associate that particular product or service with being young and beautiful. They do this because of course in our society youth and beauty are to be coveted. Everyone would like to be forever young and beautiful or for as long as they can anyway. So, everyone is trying to look younger or wants to look younger. The things that we can associate with youth are obvious. We see the picture of youth and beauty everywhere. Look in any magazine, Watch TV, see billboards, everywhere you turn we see young, beautiful people. Youth is synonymous with beauty so little wonder why when you read this bumper sticker â€Å"few women admit their age, few men act i t† a lot of women won’t divulge their age. To do so would be to admit they are perhaps older than they look or if we were to know their real age we might say something (hopefully to ourselves) like â€Å"jeez, she looks a lot older than that!†   Ã‚  Ã‚  Ã‚  Ã‚  The media is really the one at work that shapes a lot of our attitudes and beliefs. They might not necessarily be healthy attitudes and beliefs but they are the ones that have been shoved in front of our faces from the day we were born. Believe me, they know how powerful and influential they (the media) can be. The most disturbing thing to me about advertising is the ideal female body they use. It is absolutely tight, contained, bolted down. Being thin is not enough. Women need to be in shape as well. Obtaining that body becomes a matter of self-control. It illustrates to me that they are saying thin women are in control. They have mastered the discipline of dieting and exercise. It is the fat women who are not in control. Fat has become associated with laziness and lack of self-discipline. Of the statistics that I ran across while researching this topic said that eighty percent of girls between the ages of eight and twelve are on a diet. The number one wish of most women and girls is to loose weight. Media presents images that tell woman and girls that acceptance means being unnaturally thin. The average fashion model,... ...than among males. The ideals of female beauty have not always been inbodied in the figure of most of today’s â€Å"super models† whose bodies resemble that of a young boy, not a woman. Figures like that of Marilyn Monroe, which today are considered fat, were the ideals of the time thirty years ago. It seems difficult to dispute that the attainment of the slender ideal is very painful for many women. in light of the statistics given earlier (only five percent of women can achieve the ideal fashion model form), it is an impossible task for women to pursue. Women develop a highly damaging relationship with food that does very little except limit their lives. Advertising has served as a disciplinary force in the lives of women. Advertisers create images that dictate cultural trends indicative of the time. The dominating image of the painfully thin woman in advertising remains the ideal for the American women. The grim truth is that attaining the slender body of today is not realistic for most women. Their bodies are not naturally shaped like those of twelve-year old boys. Eating disorders are on the rise, and the relationship women have with food is becoming an increasingly dangerous one.